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The television market has been dominated for several years by a few major manufacturers who continually vie for customers' attention. However, the latest data show that TCL is increasingly asserting its presence in the industry's most important segments. The company has posted very strong sales worldwide, delivering record results in several key categories. The growth of TVs running Google TV and models using Mini LED technology is particularly impressive. This is further proof that the Chinese manufacturer is successfully executing its growth strategy.
TCL dominates the Mini LED and large TV segments
According to the latest market data, TCL has maintained its position as the world's largest Mini LED TV manufacturer. During 2025 the company shipped close to four million devices using this technology, translating to a market share of over 31%. This is the second year running that the manufacturer has taken first place in this category. Mini LED technology is currently one of the main directions in premium television development, as it delivers significantly better contrast, higher brightness and more precise control of the backlight. TCL has long invested in developing this solution and was one of the first companies to bring such televisions to the mass market. The brand is doing equally well in the large-screen segment. Televisions with a screen size of 75 inches or larger are attracting growing interest from customers who want to create a cinema-like experience at home. It is in this category that TCL has remained the world leader for the third year running. In 2025 the manufacturer sold almost five million such devices. This shows that demand for large TVs is not waning, and consumers are increasingly choosing larger screen sizes over traditional models. The rise in popularity of streaming services, high-quality sports broadcasts and modern consoles means large screens are becoming the natural choice for many people.
Google TV powers record results for TCL worldwide
One of the company's most impressive achievements is the growth of its Google TV segment. TCL has maintained its position as the global leader in this category continuously since 2021. In just five years the number of units shipped has risen from around 3.6 million to almost 20 million per year. That represents an almost fivefold increase in sales. This success is no accident. Google TV is now one of the world's most popular Smart TV platforms and offers access to thousands of apps, streaming services and features based on the Google ecosystem. TCL has been expanding its cooperation with the US tech giant for years, integrating the platform with its own display and audio technologies. As a result users receive not only modern Smart TV features but also advanced display technologies. The manufacturer also highlights its further plans to roll out SQD-Mini LED TVs to additional regions worldwide. The company also intends to use its role as a partner of the Olympic and Paralympic movements to promote new solutions. TCL wants to demonstrate how modern technologies can improve the viewing experience of sporting events and everyday entertainment. All signs indicate the brand does not intend to slow down and will continue to fight to further consolidate its position in the TV market in the coming years.
TCL ended 2025 as the global leader in three key segments of the television market. The company dominated sales of Mini LED models, large televisions with a screen size of at least 75 inches and devices running Google TV. Particularly impressive is the figure of nearly 20 million televisions sold with the Google platform, which confirms the brand's growing strength in the global market.
source: wec24
