Paweł Koper
We have learned the first official prices of this year's LG OLED televisions for 2026. Although the information comes directly from the manufacturer's American store, it gives us a very clear idea of how much we will have to pay for the new generation of screens. The start of pre-sales in the USA is usually a signal that the European debut is just around the corner.
Price of LG OLED G6: Flagship with the Tandem OLED 2nd gen panel
The flagship G6 series generates the most excitement, having received significant improvements under the hood this year. LG has opted for the second generation of Tandem OLED panels, which is expected to bring even higher brightness and greater resistance to pixel wear. As in the previous year, the G series will again come with a 5-year warranty on the panel. Prices start at $2500 for the 55-inch model, which, when converted to Polish zloty (considering the current exchange rate and VAT), amounts to approximately 12,300 PLN. Is that a lot? For a launch, the price is fairly standard, almost perfectly aligning with last year's price list for the G5 series.
Price of LG OLED C6 and C6H
However, for most users, the C6 series will be key. Here, LG maintains a proven strategy, offering screens from 42 to 65 inches. A novelty is the C6H line, which comes in the largest sizes – 77 and 83 inches, and the prices for the "Hyper" version with the Tandem OLED panel start from $3700, which gives us around 13000 zł for the 77" variant.
Prices and specifications for the G6, C6H, and C6 series
Model | Size | Price (USD) | Panel Specification |
C6 | 42" | $1,400 | OLED 4K Evo |
C6 | 48" | $1,600 | OLED 4K Evo |
C6 | 55" | $2,000 | OLED 4K Evo |
C6 | 65" | $2,700 | OLED 4K Evo |
C6H | 77" | $3,700 | Tandem OLED + Hyper Radiant Color |
C6H | 83" | $5,300 | Tandem OLED + Hyper Radiant Color |
G6 | 55" | $2,500 | Tandem OLED 2nd generation |
G6 | 65" | $3,400 | Tandem OLED 2nd generation |
G6 | 77" | $4,500 | Tandem OLED 2nd generation |
G6 | 83" | $6,500 | Tandem OLED 2nd generation |
G6 | 97" | $25,000 | OLED 4K Evo |
What about the B6 and W6 models? What are the prices?
At this moment, the official prices of the B6 models and the luxury W6 series remain unknown. However, we know a bit more information about the cheapest OLED in the offer. The LG B6 is expected to use a new, cheaper to produce OLED SE panel. This is the same panel that we are expected to see from the competition (e.g. in the Panasonic Z85C model). This should allow for a more aggressive pricing strategy in the entry-level segment. This could make the B6 one of the most popular televisions in the second half of the year.
As always with new products, it's worth remembering that the launch prices are the highest we will see this year. History teaches us that it's just a matter of a few months until the prices of these models "normalise". And the period around Black Friday will bring the first substantial discounts.
Curious about LG OLED models for 2026? Watch our coverage from CES in Las Vegas!
