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Netflix is working on its own AI assistant for televisions. The new feature is designed to help users find films and series more quickly using natural voice commands without relying on system assistants like Alexa, Siri or Gemini.
Netflix wants its own voice assistant
According to new information, Netflix has already begun testing a new feature with some users in the USA. The assistant works directly within the Netflix application and allows users to search for content using natural questions or mood descriptions. Users can type or voice commands such as "I need something sad" or "play something to watch in the background." The system analyses the query and suggests appropriate films or series. At present, the feature only responds in text and has limitations with more complex conversations.
Netflix becomes independent from Google, Apple and Amazon
The new solution shows that Netflix increasingly wants to develop its own AI ecosystem instead of relying on platform assistants from Google, Apple or Amazon. During current testing, the feature operates on devices with Google TV, but may also appear on other TVs and Smart TV boxes in the future. For years, Netflix has significantly influenced the development of the television market, among other things through the "Netflix Recommended TV" programme, which sets the requirements for manufacturers wanting to offer the best app support.
Netflix is increasingly investing in artificial intelligence and wants to create its own voice assistant for searching for films and series. The company clearly demonstrates its intention to build its own AI solutions instead of relying on the systems of Google, Apple or Amazon.
source: flatpanelshd
