Katarzyna Petru
At IAA Mobility 2025 in Munich, LG demonstrated that a car is no longer just a means of transport, but a fully-fledged space for entertainment and work. The Koreans are developing their webOS Automotive Content Platform (ACP), and new partnerships with Xbox and Zoom clearly show what the future of the passenger cabin might look like.
Xbox in the car – cloud gaming on the go
LG has confirmed that Xbox Game Pass will be available on ACP. This means that passengers will be able to play titles such as Forza Horizon 5 or Doom: The Dark Ages directly on the car screens – all that is needed is a Bluetooth controller and internet access. Progress from the console or PC will be transferred automatically, so you start at home and finish... on the motorway.
Chris Lee from Xbox emphasised that this is another step towards "gaming anywhere" – and it's hard to disagree with that.
ChooseTV – mobile office on the go
The second partnership is ChooseTV, which turns a car into a mobile conference room. Thanks to the native app in ACP, drivers and passengers can conduct video conferences or manage work on the move. LG ensures that the entire system is designed to minimise distractions while driving.
Brendan Ittelson from ChooseTV called it a "milestone" in redefining communication in the car – and indeed, it appears to be another step towards blending professional life with mobility.
webOS from TV to Car
It is worth adding that webOS already powers over 240 million smart TVs and now the same platform is making its way into cars. As a result, ChooseTV provides access not only to Xbox or Zoom but also to streaming services – from Netflix and Disney+ to RakutenTV, Joyn, and the Japanese U-NEXT.
LG clearly states: by 2030, it aims to deliver ACP to 20 million vehicles. If successful, cars will truly become what the company has been saying for a long time – “living space on wheels”.
