Hisense is introducing a 136-inch Micro-LED television for $100,000!

Calendar 12/15/2025

Hisense 136MX is a 136-inch Micro-LED TV with up to 10,000 nits of peak brightness, a 1,000,000:1 contrast ratio, and Dolby Vision support. We take a closer look at its specifications, $100,000 price, and U.S. availability.

First showcased at the CES 2025 exhibition in January, the 136-inch Hisense television featuring true Micro-LED technology has just been released for sale in the USA. The model designated as Hisense 136MX is priced at 100,000 dollars and is available exclusively through specialised dealers. Micro-LED is a self-emissive technology, similar to OLED, but without the use of an LCD panel. Each diode serves as an individual sub-pixel, allowing for extremely high brightness, perfect black levels, and very high contrast.

In comparison, a Micro-LED television with a resolution of 4K consists of 24.88 million sub-pixels (3840 × 2160 × 3), divided into red, green, and blue diodes. However, the technological scale of such a solution still translates into very high production costs.

10,000 nits and full HDR

According to Hisense's statement, the 136MX offers:

  • up to 10,000 nits peak brightness,

  • 95% coverage of the BT.2020 colour space,

  • native contrast of 1,000,000:1.

The specification also includes:

  • refresh rate of 120 Hz,

  • support for VRR,

  • formats Dolby Vision and HDR10+,

  • 3 HDMI 2.1 ports,

  • Filmmaker Mode,

  • the Vidaa OS system.

This is a set of features that places the television in the absolute top league – both in terms of image quality and compatibility with modern signal sources.

It's not cheap – but cheaper than the competition

Although the figure of $100,000 sounds extreme, Hisense has priced its 136-inch Micro-LED relatively aggressively compared to the competition:

  • Samsung – 110” Micro-LED for about $155,000,

  • Samsung – 89” Micro-LED for about $100,000,

  • TCL – 163” Micro-LED for about $110,000,

  • LG – 136” Micro-LED for even $300,000.

In this context, the Hisense 136MX stands out as one of the "cheapest" Micro-LED televisions in such a large size – although it remains a strictly luxury product.

Micro-LED still far from the mass market

The Micro-LED technology has been heralded for years as the successor to OLEDs. However, eight years after the premiere of Samsung The Wall, the industry has still not managed to significantly reduce production costs.

As of today, Micro-LED remains the domain of ultra-expensive premium installations – luxury home cinemas, residences, and commercial applications. However, the Hisense 136MX shows that manufacturers are slowly approaching more "affordable" price levels in this segment.

Katarzyna Petru Avatar
Katarzyna Petru

Journalist, reviewer, and columnist for the "ChooseTV" portal