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Apple is developing features based on artificial intelligence while looking for ways to finance their operation. During the company’s recent earnings call there were interesting remarks about the future of Siri AI. Tim Cook admitted that users who make intensive use of the new features may need a higher-tier iCloud+ plan in the future. Although details have not yet been disclosed, the direction of change is becoming increasingly clear. Apple emphasises that the costs associated with supporting artificial intelligence are significant. The company is therefore considering new monetisation models for its services.
Apple considers tying Siri AI to higher iCloud+ plans
During a Q&A session after the publication of its financial results, analysts asked Apple about the costs of running Siri AI. Chief executive Tim Cook confirmed the company is working on additional capabilities within iCloud+. He said heavy users of AI-based features may be offered the option to move to a higher-tier subscription plan. Apple aims to partially offset the infrastructure costs required to run the AI in this way. Cook noted, however, that the company is still analysing what portion of the costs should be covered by Apple and what by users. No information was provided on usage limits or timelines for implementing changes. The manufacturer also did not disclose how much new subscription tiers might cost. The CEO’s remarks suggest the current model of free access to Siri AI could change in the future. Apple emphasises that interest in the new AI features is very high. The company also wants to ensure their continued development without degrading service quality. For now all details remain in the planning stage. No official decisions have been announced.
Apple already has a similar solution in its offering
Linking AI features to iCloud+ would not be entirely new for Apple. Even now, certain smart features of the Home app are available exclusively to users on the 2 TB iCloud+ plan. This means the company already has experience offering advanced features as part of pricier subscriptions. For now it is unclear whether a similar model will be applied to Siri AI. Apple has not disclosed any usage limits or specific activity thresholds. No timetable for rolling out potential changes has been presented either. For people already on the higher iCloud+ plans the new rules are unlikely to be a major issue. Users who rely solely on the free features, however, may face some restrictions in the future. Everything indicates that the development of artificial intelligence will become increasingly linked to Apple’s subscription services. The company intends to remain flexible and monitor how users make use of the new features. Final decisions are to be made at a later date.
Apple has not yet announced paid usage limits for Siri AI, but remarks by Tim Cook suggest that heavy use of the new features may in the future require a higher-tier iCloud+ plan. Details remain unknown; however, the company has clearly signalled that the development of artificial intelligence will involve new subscription options.
source: digitaltrends
