Katarzyna Petru
Apple has posted an intriguing teaser regarding Apple Fitness+ online. A short video teaser has appeared on the official account of the service on Instagram, suggesting that there is "something big" in store for users in 2026. So far, there are no specifics, but the message is clear – Apple wants to boost interest in its fitness platform.
“The countdown begins”
The teaser has been published in the form of Instagram Reels. It features various people reading a newspaper titled Apple Fitness+ Times. The first pages showcase eye-catching, almost tabloid-like headlines that share one common denominator – the announcement of significant changes. Among them, we find:
WHAT’S APPLE FITNESS+ PLANNING FOR THE NEW YEAR?
Trainers caught recording entirely new content.
SOMETHING BIG IS COMING TO APPLE FITNESS+
Sources suggest major moves in 2026.
THE COUNTDOWN BEGINS.
APPLE FITNESS+ 2026 IS ALMOST HERE.
EXCLUSIVE: 2026 PLANS STILL UNDER WRAPS – FOR NOW
Experts predict that January will be a month worth paying attention to.
On the pages of the “newspaper”, familiar shots from Apple Fitness+ workouts also appear, and the post's description emphasises a mysterious atmosphere:
“Word on the street is that Apple Fitness+ has big plans for 2026… stay tuned!”
An interesting moment for such announcements
The timing of this publication is at least interesting. Just recently, Bloomberg reported that the future of Apple Fitness+ was being internally analysed and was not entirely certain. However, the teaser suggests something completely opposite – Apple is not only continuing to invest in the service but is also starting to actively promote it ahead of the coming year. It is also worth mentioning that a few weeks ago, Apple announced a significant expansion of Fitness+ availability. Thanks to AI-supported voice dubbing, the service has reached 28 new markets, with Japan set to join at the beginning of next year.
What could Apple be preparing?
The teaser itself does not reveal any specifics, but many indications suggest that the news will be linked to the New Year period. One of the headlines directly suggests that "January will be one to watch," which perfectly aligns with New Year's fitness resolutions. In the background, there are also speculations about a health service based on AI that Apple plans to debut in 2026. However, everything indicates that this particular teaser is not related to that project, but rather to Apple Fitness+ itself – new training formats, programmes, or significant changes in the offering.
For now, Apple is playing the card of secrecy. One thing is certain: if the company is already starting the countdown now, the beginning of 2026 could be really significant for Apple Fitness+. And you – what do you think Apple is preparing for Fitness+ in 2026?
