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Xbox is celebrating its 25th anniversary and is undergoing one of the biggest transformations in its history. The brand's new chief executive, Asha Sharma, has outlined a vision that goes well beyond traditional consoles and games. Microsoft aims to grow Xbox into a broad entertainment brand, focusing on new gaming titles as well as films and TV series based on its biggest franchises.
Xbox wants to be more than just a games maker
According to Asha Sharma, the future of entertainment is in gaming. The Xbox chief believes younger generations are increasingly choosing interactive experiences over traditional ways of spending time in front of screens. For that reason, the company plans to develop an ecosystem that will be accessible to more players and creators. At the same time, Xbox is facing challenges from rising hardware costs and shifts across the entire tech industry. Company leadership has acknowledged that organisational changes and a new growth strategy are necessary.
New films and TV series based on Xbox games are in the works
After the success of the Minecraft film and the Fallout TV series, Microsoft is significantly increasing its investment in screen adaptations of its brands. There are currently more than a dozen film and television projects in development based on games in the Xbox portfolio. Among them, a live-action Gears of War film has been confirmed, which will tell the story of the origins of Delta Squad as they battle the Locusts. Work is also under way on a Sea of Thieves film. More projects tied to the Minecraft, Fallout and Wolfenstein franchises are also planned.
Despite the growth of its film segment, Microsoft emphasises that games remain the priority. Among the biggest upcoming releases are the new Fable, Call of Duty: Modern Warfare 4, Halo: Campaign Evolved and the long-awaited The Elder Scrolls VI. The company is also working on the mysterious horror OD by Hideo Kojima. Xbox's new strategy involves creating a more open ecosystem designed to attract both players and creators of new experiences. Microsoft is clearly signalling that it intends to compete not only for the games market but also to secure a position as one of the largest players in the entire entertainment industry.
source: ew
