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Xbox has been struggling with issues related to the Game Pass service for some time now. Price hikes and changes to the available packages have faced criticism from some players and impacted the subscription's popularity. The new head of Microsoft's gaming division, Asha Sharma, openly admitted that the company felt the effects of these decisions. However, an internal memo that leaked to the media indicates that the situation is starting to improve. According to Xbox, the recent price drop of Game Pass has yielded the first positive results. The company is hopeful that this will be the beginning of rebuilding player trust.
Cheaper Game Pass Attracts New Users
According to information provided to Xbox employees, the price increase last year led to a slowdown in the service's growth and an acceleration of subscriber churn. The moment when Xbox Game Pass Ultimate cost as much as $30 a month was particularly negatively perceived. The price has now been reduced to $23, although the package no longer offers the latest Call of Duty releases on launch day. Nevertheless, Microsoft claims that the number of new users is increasing, and current subscribers are less likely to cancel the service. The company regards these results as the first step towards improving the situation.
Xbox announces further changes
Asha Sharma emphasises that a single price drop won't solve all the brand's problems. According to her, Xbox must make tough decisions regarding future investments, created projects, and the overall direction of the company. So far, no specific plans have been presented, but more details may emerge during the upcoming events related to the Summer Game Fest. It is there that Microsoft will have the opportunity to showcase new games and convince players that Xbox is back on track. However, many fans are expecting concrete actions, not just more declarations.
Microsoft admits that previous decisions regarding Game Pass have harmed the development of the service. The initial effects of the price reduction look promising, but Xbox still faces many challenges. The coming months will show whether the company can truly regain the trust of gamers.
source: gamesradar
