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Sony has launched a new campaign promoting the PlayStation 5 console and its flagship titles. The ad "It Happens on PS5" is designed to showcase the range of emotions and spectacular moments that await players. The footage features both current releases and the most eagerly anticipated upcoming titles. The campaign won't be limited to the internet, as Sony has also organised special events in several countries.
Sony shows what you can experience on PlayStation 5
The new "It Happens on PS5" campaign aims to remind players that PlayStation 5 offers a wide selection of big and varied titles. Sony emphasises that now is a good time to use the console thanks to the many games already available and the upcoming releases scheduled for the coming months. At the centre of the campaign are primarily large, spectacular gameplay moments meant to showcase the platform’s capabilities. The new ad takes viewers on a dynamic journey full of unusual and spectacular scenes. The piece features, among other things, the sporting skills of Giannis Antetokounmpo, which are intended to evoke the sensation of city streets in motion. There’s also a fast jet ski chase, underscoring the campaign’s focus on action and excitement. Sony uses both popular franchises and upcoming releases to attract the attention of PS5 owners. Among the games mentioned is Marvel’s Wolverine, scheduled for release on 15 September. Another key title is 007 First Light, a new game based on the James Bond franchise. The company also highlights God of War: Laufey, as well as the highly anticipated Grand Theft Auto VI. All of these titles are intended to show that many major releases still lie ahead for PS5 users. The campaign is therefore not only an advert for the console itself but also a showcase of what players can discover now and what they can expect in the future.
The campaign moves beyond the screen and shows up on the streets
Sony has also prepared special promotional activities designed to take the "It Happens on PS5" campaign beyond traditional advertising. In various parts of the world there will be special installations and local activations inspired by games available on the PlayStation 5. Particular attention is on attractions tied to the upcoming Marvel’s Wolverine. In France players may come across special challenge capsules inspired by the game, intended to let fans feel its atmosphere more closely. In Australia there will be an activation using Berserker Mode, one of the elements associated with Wolverine’s new adventure. Sony also plans striking installations related to the Sentinels. Large structures depicting Sentinel heads will be on display in the UK, Canada and Spain. That’s not the end of the attractions, though, as other locations will also get installations referencing popular PS5 games. The company wants the PlayStation world to appear in real-world spaces, not just on TV screens. The campaign is meant to engage players both while watching promotional material and while simply moving around the city. Sony is also counting on the unusual installations being photographed and shared by fans online. All this aims to boost interest in the key titles available on PS5. The release of Marvel’s Wolverine will be particularly important, since some of the most distinctive activations have been prepared around that game.
Sony has launched a new "It Happens on PS5" campaign to promote the key games and experiences available on PlayStation 5. The ad showcases dynamic, spectacular moments while also highlighting upcoming major releases, including Marvel’s Wolverine, 007 First Light, God of War: Laufey and Grand Theft Auto VI. The campaign will also be present in public spaces through special installations and activations set up in various countries.
Source: PlayStation
