Tomasz Wadowski
After two months of pause, Sony is once again starting shipments of home and business projectors in Europe. And this is just the beginning – the latest BRAVIA 7 Projector will hit our market this summer. The equipment is aimed directly at movie enthusiasts and gamers.
Projectors are back on the market. With the same specifications
Sony's return to European distribution is a result of changes in EU regulations regarding export and trade. Models that have been unavailable for the past two months are returning with the same technical specifications as before. Deliveries will be made according to regional schedules.
BRAVIA Projector 7 – European debut in summer 2025
In the summer of 2025, the BRAVIA Projector 7 (VPL-XW5100) will make its way to European showrooms – a model that has so far only been available in the USA and selected regions of Asia. This is a premium class projector, designed with home cinema experiences in mind. It features the XR processor, specifically optimised for projectors, which is responsible for dynamic tone mapping and realistic colour reproduction.
Brightness of 2200 lumens generated by the modern laser light source provides a clear, detailed image even in not-so-fully-darkened rooms. Sony also adds full support for the IMAX Enhanced standard, TRILUMINOS PRO technology, and the Deep Black system, which ensures deep blacks and contrast like in a cinema.
For gamers, a 4K 120 Hz mode with low input lag has been prepared, meaning smooth and responsive gameplay on a large screen. All of this is packed into a compact enclosure that easily blends into home spaces. The result? A projector with cinematic DNA that meets the expectations of both film purists and console fans.
Comment from Sony: “We’re back and we’re operating”
– We’re excited to return with our projectors to Europe, including the BRAVIA Projector models 8 and 9. Additionally, the launch of the BRAVIA Projector 7 is coming this summer – says Rik Willemse, head of the Professional Displays and Solutions division at Sony Europe. – In other regions, the equipment has been available all along; now it’s time to respond to the needs of our customers in Europe. Thank you for your patience and trust.
When in stores?
Sony has launched deliveries of projectors to Europe. Specific dates will vary depending on the country and sales network – information will be posted on the partner portal and shared with official distributors.
If all goes according to plan, the BRAVIA Projector 7 will appear in selected stores as early as the end of June and beginning of July. Sony promises a fast pace – and it looks like they are really making a strong comeback to the European market.
