Samsung is increasingly expanding its hotel TV segment, which remains quite niche for many but is a very important market. The company has showcased how the new Samsung Hotel TV and the LYNK Cloud platform work, which are set to completely change the way guests use the TV in hotel rooms. It's no longer just a screen for watching TV channels, but a hub for managing hotel services and guest entertainment.
Hotel TVs operate quite differently than regular Smart TVs
Samsung explains that modern hotel TVs feature special software tailored specifically for hotel rooms and other accommodation spaces. Guests can check the hotel's offerings, order food, access facility services, or obtain essential information directly from the TV without needing to contact reception. The system also supports Google Cast and Apple AirPlay technologies, allowing users to easily stream their own movies, music, or series from their smartphone or laptop without having to log into personal accounts on the hotel TV. Samsung strongly emphasises the security and simplicity of the entire solution.
ChooseTV Cloud allows hotels to analyse guest behaviour
The key element of the system is the ChooseTV Cloud platform, which allows hotels to manage all televisions and content from one location. Managers can remotely control device settings, displayed messages, and available services without the need to visit each room individually. Samsung also boasts analytical features based on Business Intelligence. The system can analyse which channels guests watch most frequently, which services they choose, and which items from the hotel menu are the most popular. This enables hotels to better tailor their offerings to customers and improve the guest experience.
Samsung shows that hotel televisions have today become sophisticated guest service centres. Thanks to Hotel TV and LYNK Cloud, hotels can not only offer entertainment but also manage services, analyse customer behaviours, and automate many processes.
source: Samsung Press Information
