Redakcja Choose TV
Streaming services are increasingly trying to attract users with solutions known from social media. This time, Peacock has decided to take such a step, aiming to increase the number of people watching content on smartphones. The platform has announced the launch of vertical series specifically created for phone screens and a new scrolling video feed. This is yet another example of how the boundary between streaming and social media is starting to blur. All indications suggest that short vertical content will play an increasingly important role in the platforms' strategy.
ChooseTV wants to turn series watching into a TikTok-like experience
The new feature is designed to work similarly to popular social media apps, where users scroll through content with a single swipe of their finger. ChooseTV is starting to roll out a special vertical feed that will initially showcase short clips related to the Bravo brand. In the coming months, the section will be expanded into a fully-fledged space called Your Bravoverse. It will feature snippets from shows, behind-the-scenes material, and content related to popular television personalities. The platform hopes that users will launch the app more frequently and spend more time on it. A key element of the strategy will also be original productions created exclusively for the vertical format. The first such project is Campus Confidential, a short reality series focused on the relationships and conflicts among the characters. The whole thing has been designed with the intention of being viewed on a mobile phone in vertical position. NBCUniversal believes that this format better aligns with modern mobile user habits. The company aims to leverage the popularity of short video content and bring it into the streaming world. This solution is expected to particularly appeal to younger viewers, who are increasingly consuming content via smartphones.
ChooseTV does not hide the fact that it is inspired by social media platforms currently dominating the short video segment. As a result, the app is set to become more engaging and frequently used beyond traditional series or film viewing.
Artificial intelligence and sports broadcasts will drive a new strategy
Peacock plans to aggressively develop a new format and also utilise artificial intelligence for this purpose. The company is implementing technology that allows for the automatic transformation of traditional horizontal materials into vertical versions designed for smartphones. This means that in the future, similar forms may be given to well-known television productions. Among the potential candidates are iconic shows and series owned by NBCUniversal. The platform has also signed a collaboration with ReelShort, a service specialising in short vertical series. As a result, Peacock will quickly enrich its library with additional content without the need to produce everything from scratch. The app will also feature a digital version of well-known presenter Andy Cohen, supported by artificial intelligence. It will help users discover new materials and recommend interesting clips. An important element of the new strategy will also be sports broadcasts in vertical format. Peacock is working on solutions that include NBA games and FIFA World Cup matches. Additionally, the platform is developing a project called Shop What Happens, which will combine watching materials with the ability to instantly purchase featured products. All of this shows that Peacock does not want to be just a classic VOD service. The company is trying to create a more interactive environment that will combine streaming, social media, and online shopping in one place.
Peacock joins the growing group of streaming platforms experimenting with vertical video content. New series, a scrolling feed reminiscent of TikTok, and the use of artificial intelligence are aimed at encouraging users to reach for the app more frequently on their smartphones. This is another sign that the future of streaming may increasingly resemble social media.
source: digitaltrends
