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The development of OLED displays is accelerating, and Samsung Display’s latest achievement could set a new standard for the whole industry. The company has announced the start of deliveries of panels that offer more than 700 nits of sustained brightness across the entire screen surface. That’s a result that until recently was mainly reserved for LCD displays. The new panels were developed primarily with laptops in mind, but the technologies used could in future make their way into other devices as well. The manufacturer boasts not only higher brightness but also longer display lifespan. The first computers with the new panels are due to debut in the coming months.
New OLED panels set brightness record and receive VESA certification
Samsung Display has announced the introduction of the first OLED panels meeting the requirements of the VESA DisplayHDR True Black 1400 certification. That means they can maintain over 700 nits of full-screen brightness and exceed 1400 nits of peak brightness when showing small bright highlights. At the same time the displays retain an extremely low black level of 0.0005 nit. The manufacturer has used a new tandem OLED design that employs two light-emitting layers. This approach increases luminous efficiency without raising power consumption. According to Samsung Display, it allows higher brightness while reducing stress on individual layers of the panel. The result should also be a noticeably longer display lifetime. The company says that under typical laptop use the new panels can offer more than twice the durability of classic single-emissive-layer OLED designs. Full-screen brightness above 700 nits means OLED now outpaces most LCD panels used in monitors, laptops, TVs and tablets. This is an important step for a technology that for years has been criticised for lower brightness. The new achievement shows how rapidly the OLED display segment is developing and could influence future generations of premium devices. VESA certification also confirms this is not merely a marketing claim by the manufacturer.
Asus, Dell and MSI are already adopting new panels, and Apple could join
Samsung Display unveiled new panels at K-Display 2026 in Seoul. The company confirmed that the first manufacturers to use the new displays will be Asus, Dell and MSI. The next-generation Lenovo Yoga Pro 9i Aura Edition was among the first devices to receive DisplayHDR True Black 1400 certification. More laptops using this technology are expected from the second half of this year and into 2027. There’s also industry speculation about collaboration with Apple. According to earlier reports, the company is preparing its first MacBook with an OLED display. However, it hasn’t been officially confirmed that it will use Samsung Display’s new panels. There are also reports that future Apple devices might support the BT.2020 colour space, but those remain unofficial. If more companies decide to adopt the new panels, OLED could replace LCD displays in the premium segment even faster. Increased brightness and longer lifespan remove some of the biggest limitations of the technology. Everything suggests that the coming years will be a period of very dynamic development for OLED displays.
New Samsung Display panels show that OLED technology has reached another breakthrough. Full-screen brightness exceeding 700 nits, improved durability and VESA DisplayHDR True Black 1400 certification mean OLED is becoming an increasingly serious alternative to the best LCD displays.
source: flatpanelshd
