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HDR10+ Advanced comes to Prime Video
Samsung has begun rolling out a new generation of the HDR10+ standard, designed as an answer to Dolby Vision 2. HDR10+ Advanced will appear globally in August on Samsung TVs from 2026 when using Amazon Prime Video. Interestingly, it will likely be the first new HDR format that users will actually be able to test at home. Dolby Vision 2 is already being implemented in selected Hisense TVs, but for now there is a shortage of content mastered in that standard. Samsung therefore wants to use the advantage of content availability and demonstrate its solution more quickly. The launch partner for HDR10+ Advanced is Amazon Prime Video, which also played an important role in the debut of HDR10+ in 2017. Back then the platform made its entire HDR library available in that format. This time Amazon has not yet revealed which films and series will receive HDR10+ Advanced support. However, the new technology is not limited to improving HDR picture quality. Samsung also promises intelligent processing of brightness, colour and motion, allowing the TV to better adapt the picture to a particular scene. It is this broader scope that should allow HDR10+ Advanced to compete not only with standard HDR10+ but also with solutions developed by Dolby.
New standard will improve picture brightness and motion smoothness
HDR10+ Advanced introduces several new features aimed at improving image quality. The first is Enhanced Overall Brightness, a solution that uses extended statistical metadata to better leverage the capabilities of bright TVs. This allows compatible models to more effectively use their potential when displaying bright HDR scenes. The next feature is AI-driven tone mapping, designed to preserve more detail in darker areas of the picture. Samsung uses artificial intelligence to analyse scenes and adjust tone mapping accordingly. The third element is Intelligent Motion Smoothing, which uses scene-specific metadata to smooth motion intelligently. The system is intended to deliver smoother motion without completely losing the cinematic character of the picture. For cinema fans this may be controversial, as extra motion smoothing is often turned off by users who prefer a natural-looking image. Samsung also notes that HDR10+ Advanced will offer additional features aimed, among other things, at gaming and live sports broadcasts. However, the new standard will not work on Samsung TVs when Filmmaker Mode is active. At the moment, apart from Prime Video, no other streaming platform has announced support for HDR10+ Advanced, and there is also no information about support for the new standard on UHD Blu-ray discs.
HDR10+ Advanced is intended as Samsung's answer to the development of Dolby Vision 2 and will arrive on selected Samsung TVs on Prime Video as early as August 2026. The new standard doesn't focus solely on HDR but also adds features that enhance brightness, detail and motion handling. For now, the biggest unknown is how much content will be available in this format. If Amazon quickly expands its library of compatible content, Samsung could gain a significant advantage over Dolby Vision 2.
source: flatpanelshd
