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YouTube plans to introduce a new AV2 video codec that is expected to improve picture quality while reducing data usage. The first content using this technology could appear as early as the beginning of 2027. However, full support on TVs will still have to wait.
AV2 is set to deliver better picture and lower data usage
AV2 is the successor to the AV1 codec, developed by the Alliance for Open Media, an organization that includes Google, Apple, Samsung, and Netflix. The new standard offers about 30% more efficient compression, allowing for better picture quality at the same bitrate or similar quality with lower data usage.
The codec also introduces improvements in HDR support, high refresh rates, and multi-view transmissions, useful for example during sporting events.
When will AV2 arrive on TVs?
YouTube plans to start rolling out AV2 in web browsers in the first quarter of 2027. Initially, decoding will be handled by software.
For TVs the situation is more complicated. Current models do not offer hardware AV2 decoding, so a wider rollout of the new standard on Smart TV will likely take a few years.
Sources: Alliance for Open Media, FlatpanelsHD, HDTVTest
