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Microsoft and its Xbox brand are increasingly moving away from a strategy of complete exclusivity. The latest data shows that publishing games on PlayStation 5 is becoming increasingly profitable. According to reports, Microsoft has already earned around 667 million dollars from the sales of its titles on Sony's console, and this is without including the biggest hits like Call of Duty. This is a clear signal that the gaming industry is entering a new era, where not only the platform matters but above all, the reach and number of players.
Multiplatform is Profitable
The biggest success turned out to be Forza Horizon 5, which sold millions of copies on PS5, clearly distancing itself from other titles. Other games like Sea of Thieves and Grounded also performed well, showing that even productions previously associated exclusively with Xbox can find a large audience on a competing platform. Meanwhile, not all releases were equally successful; some titles sold significantly worse, indicating that mere presence on PS5 does not guarantee success. Despite this, the overall outcome is very positive. Importantly, these numbers do not include the biggest brands, which means actual revenues could be even higher. This only strengthens the argument that the strategy of releasing games on multiple platforms makes business sense and could become a new standard in the industry.
Xbox changes strategy - end of exclusivity?
The change in approach is not coincidental. Xbox is currently undergoing a transformation, trying to rebuild its position after a more difficult period. The decision to publish games on PS5 is a way to increase revenue and reach more players, but at the same time raises questions about the future of exclusivity. On one hand, there are announcements of upcoming titles for PlayStation, while on the other hand, there are rumors about a possible return to a more closed ecosystem. For now, however, it seems that Microsoft is focusing on flexibility. Instead of competing solely on hardware, the company wants to win with the content and availability of its games. If this model holds, it could completely change the way we perceive competition between platforms.
Xbox proves that making money on competing platforms makes sense. Hundreds of millions of dollars from PS5 is a strong argument for the further development of a multi-platform strategy.
source: mp1st
