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For some time now, Xbox has been struggling with issues related to the Game Pass service. Price increases and changes in the available packages have faced criticism from some players and have affected the popularity of the subscription. The new president of Microsoft's gaming division, Asha Sharma, openly acknowledged that the company has felt the effects of these decisions. However, an internal memo that leaked to the media shows that the situation is beginning to improve. According to Xbox, the recent price drop for Game Pass has brought about the first positive results. The company hopes that this will be the start of rebuilding players' trust.
Cheaper Game Pass Attracts New Users
According to information provided to Xbox employees, the price increase last year led to a slowdown in the service's growth and an accelerated churn of subscribers. The moment when Xbox Game Pass Ultimate cost as much as 30 dollars a month was particularly negatively received. Currently, the price has been reduced to 23 dollars, although the package no longer offers new releases of Call of Duty on launch day. Nevertheless, Microsoft claims that the number of new users is increasing, and current subscribers are canceling the service less frequently. The company describes these results as the first step toward improving the situation.
Xbox Announces Further Changes
Asha Sharma emphasizes that a single price drop will not solve all the brand's problems. According to her, Xbox must make tough decisions regarding future investments, created projects, and the direction of the entire company's development. For now, no specific plans have been presented, but more details may emerge during the upcoming events related to the Summer Game Fest. It is there that Microsoft will have the opportunity to showcase new games and convince players that Xbox is getting back on the right track. However, many fans are expecting concrete actions, not just more declarations.
Microsoft admits that earlier decisions regarding Game Pass have hindered the growth of the service. The first effects of the price reduction look promising, but Xbox still faces many challenges. The coming months will show whether the company can actually regain the trust of players.
source: gamesradar
