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Pixel 11 will be just an improved version of its predecessor
The launch of the Google Pixel 11 series is fast approaching, but the more information that comes out, the harder it is to call it a major revolution. According to leaks so far, Google plans to keep the phones' familiar look, and the list of new features doesn't look particularly impressive. The company apparently prefers further developing the current concept rather than completely redesigning its phones. The direction itself doesn't have to be bad, since the distinctive look of the Pixels has already become one of the most recognizable elements of Google's smartphones. The problem arises when keeping the design also means users get very similar hardware capabilities. Because of that, the Pixel 11 may be primarily attractive to people using much older models, like the Pixel 6 or Pixel 7. For owners of newer generations, there may be far fewer reasons to upgrade. Google has already suggested that larger design changes for Pixels will occur roughly every two to three years. This year's generation may therefore be another stage in the gradual evolution of the current design, rather than an attempt to build a phone from the ground up. Leaks have included, among other things, information about a matte finish for the Pixel 11 Pro, as well as a thinner design for the Pixel 11 Pro Fold. Google may also offer new color variants, but such changes are hard to consider a sufficient reason to buy a new phone. The biggest problem for the Pixel 11 may be the lack of a single feature that would clearly set it apart from its predecessor.
Pixel 12 should prioritize battery, camera, and performance
If Google really wants to get users more excited about the next generation, the Pixel 12 would be a good moment for much bigger changes. One of the most expected improvements should be a better camera, especially on the base model and in the telephoto department. Competitors are increasingly using larger sensors and advanced telephoto modules, so Google has plenty of room to improve here. Another important element is the battery, which some users believe should get a significantly larger capacity. Using silicon-carbon technology could help increase capacity without proportionally increasing the battery's size. Charging speed and the phone's overall energy efficiency are just as important. Users also expect better performance from the CPU, modem, and the entire system-on-chip. Google is reportedly working with TSMC, so the question arises why the company still isn't using that collaboration to more clearly close the gap with competitors. Pixel 12 could therefore be a much more interesting launch if Google treated the smartphone's core elements as a priority instead of focusing on yet more small extras. For the Pixel 11, one of the main new features is expected to be HiLight, but available information suggests its capabilities may be relatively limited. That doesn't mean the Pixel 11 will be a bad smartphone, of course, because it can still offer great software, cameras, and long-term support. The problem is more that a good phone isn't always an exciting upgrade for someone who already owns the previous generation.
Google Pixel 11 looks to be a safe, conservative update to the lineup that may not give many reasons to switch from recent models. The company will likely retain the distinctive design while introducing a few minor hardware and software changes. Bigger expectations can therefore be directed at the Pixel 12, which should get a more powerful camera, a larger battery, faster charging and better performance. The Pixel 11 will launch on August 12, so we'll soon see whether Google really has any surprises left.
source: 9to5google
