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The TV market has been dominated for several years by a few major manufacturers who are constantly vying for customers' attention. However, the latest data show that TCL is increasingly making its mark in the industry's most important segments. The company has posted very strong sales worldwide, recording record results in several key categories. The growth of Google TV-equipped models and sets using Mini LED technology is particularly impressive. This is further proof that the Chinese manufacturer is successfully executing its growth strategy.
TCL dominates the Mini-LED and large-screen TV segments
According to the latest market data, TCL has held the position as the world’s largest Mini-LED TV maker. In 2025 the company delivered nearly four million Mini-LED-equipped units, translating to more than a 31% share of the global market. This is the second consecutive year the manufacturer has taken first place in this category. Mini-LED technology is currently one of the most important directions for premium TV development, as it enables significantly better contrast, higher brightness and more precise backlight control.
TCL has long invested in developing this solution and was among the first companies to bring such TVs to market at scale. The brand is also performing very well in the large-screen segment. TVs with screen sizes of 75 inches and up are increasingly popular with customers who want to create a cinema-like experience at home. In this category TCL has been the global leader for a third consecutive year. In 2025 the company sold almost five million of these units. This shows that demand for large TVs remains strong, and consumers are increasingly choosing larger screen sizes over traditional models. The rise of streaming services, high-quality sports broadcasts and modern consoles means large screens are a natural choice for many people.
Google TV drives record results for TCL worldwide
One of the company's most impressive achievements is the growth of its segment of televisions running Google TV. TCL has held the position of global leader in this category continuously since 2021. In just five years, the number of units shipped rose from roughly 3.6 million to nearly 20 million per year. That represents almost a fivefold increase in sales. This success is no accident. Google TV is now one of the most popular Smart TV platforms in the world and offers access to thousands of apps, streaming services and features based on the Google ecosystem. TCL has been developing its cooperation with the American tech giant for years, integrating the system with its own picture and sound technologies. As a result, users get not only modern Smart TV features but also advanced display technologies. The manufacturer also highlights its further plans to expand SQD-Mini LED TVs into additional regions worldwide. The company also intends to leverage its role as a partner of the Olympic and Paralympic movement to promote new solutions. TCL wants to show how modern technologies can enhance the viewing experience for sporting events and everyday entertainment. All signs indicate the brand doesn't intend to slow down and will keep fighting to further strengthen its position in the TV market in the coming years.
TCL closed 2025 as the global leader in three key TV market segments. The company led sales of Mini LED models, large TVs with screens of at least 75 inches, and devices running Google TV. Particularly impressive is the nearly 20 million TVs sold with the Google TV platform, which confirms the brand’s growing strength in the global market.
source: wec24
