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The entertainment market is going through a huge change, and the latest data only confirms this. In the USA, home entertainment is now nearly eight times larger than cinemas, which seemed unrealistic just a few years ago. Streaming, digital rentals, and subscriptions have completely changed the way movies and shows are consumed. The pandemic only accelerated this trend, but the growth continues to this day. Cinemas are indeed slightly rebounding, but they are still far behind what is happening in viewers' homes.
Streaming Drives Huge Growth
According to industry data, spending on home entertainment in the USA reached around 62 billion dollars in 2025, while cinemas generated only about 8 billion. This shows the scale of change that has occurred in recent years. Platforms like Netflix, Amazon (Prime Video), and Disney (Disney+) are attracting millions of users and continually expanding their catalogs. At the same time, physical media such as DVDs and Blu-rays continue to lose significance.
Cinemas are losing, but not disappearing
Although cinemas have reported a slight year-over-year increase, their revenues are still significantly lower than before the pandemic. In comparison, just in 2018, the cinema market in the USA was much stronger, but today it cannot compete with the convenience and accessibility of streaming. Viewers are increasingly choosing to watch at home, where they have a greater selection and no time constraints. At the same time, the industry is starting to experiment with new content formats that do not reach cinemas at all.
Home entertainment has completely taken over the market, and it looks like the era of cinema domination is over. Streaming has not only changed the rules of the game but has also permanently altered viewer habits.
source: flatpanelshd.com, DEG
