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Samsung is launching a global push with a new display technology intended to replace the company's previous focus on QLED TVs. After an earlier debut in selected countries, models equipped with micro RGB backlighting are now going on sale in the United States, the United Kingdom and other European markets. The manufacturer says the new solution delivers even better color reproduction and higher image quality in HDR content. At the same time, Samsung is clearly showing the direction it will take with its LCD TVs in the coming years. Everything suggests that micro RGB will become the new hallmark of the brand's flagship models.
Samsung embraces micro RGB and moves away from QLED dominance
The new Samsung R95H and Samsung R85H TVs use a technology the manufacturer calls micro RGB. In practice this means a backlight made up of red, green, and blue LEDs placed behind the LCD panel. This solution significantly expands the range of displayed colors and brings it closer to the BT.2020 color space, which underpins modern HDR image standards. To fully take advantage of the new TVs' capabilities, however, viewers must watch content produced in HDR. Samsung is also clearly signaling a change in its marketing strategy. For many years the company primarily promoted the QLED brand, but now it is putting increasing emphasis on micro RGB and its concurrently developed lineup of OLED TVs. The new technology is set to become the main pillar of the manufacturer's LCD segment. The top model remains the R95H, while the R85H offers some of its capabilities at a more affordable price. One of the most important differences between the TVs is the number of local dimming zones, which directly affects contrast and picture quality. As is traditional, Samsung does not disclose the exact number of zones used in its TVs. Interestingly, other manufacturers are following a similar path. Companies including Hisense, LG, Sony, Philips, and TCL are developing their own designs using RGB backlights, using names such as True RGB, RGB miniLED, and micro RGB. Samsung also notes that this technology has nothing to do with microLED, where the LCD panel is completely abandoned. They are two entirely different solutions despite the similar naming.
The flagship model offers new features and lays the groundwork for Samsung's next TVs
The most advanced Samsung R95H also gained the Wireless One Connect Ready feature, which lets you expand the TV’s capabilities by connecting an external module that provides wireless connectivity and additional HDMI ports. Both models support HDR10+ Advanced, Samsung's evolving alternative to Dolby Vision, which the company still does not plan to support on its TVs. Also included are four HDMI 2.1 ports, Dolby Atmos support, the Eclipsa Audio sound system, a matte screen finish, and the Tizen platform, providing access to the most popular streaming apps. Samsung makes no secret that these models are intended to set the direction for LCD TV development in the coming years. The company is primarily counting on customers seeking high-quality HDR picture and large screen sizes. At the same time, the manufacturer says a new generation of OLED TVs from the 2026 lineup will hit the market soon. That means Samsung will develop the two most important premium TV lines in parallel. Initial prices for the R95H and R85H models are high, but as in previous years they are expected to gradually fall over the coming months. For consumers, this means another alternative to traditional Mini LED TVs. This makes the premium TV market even more competitive, with manufacturers competing increasingly not only on specs but also on their own image technologies. Everything indicates that micro RGB will be one of the most important trends in the LCD TV segment in the coming years.
Samsung has officially launched global sales of the R95H and R85H TVs using the new micro RGB technology. The manufacturer is focusing on better color reproduction, improving HDR picture performance, and gradually replacing its previous strategy that was mainly based on QLED TVs.
source: flatpanelshd
