U7S PRO / U77S PRO
Available screen sizes:
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Panel type: LCD VA Refresh rate: 165Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2026
Hisense U7S Pro is the official television of the FIFA World Cup 2026. This model debuts as the direct successor to the U7Q PRO variant from 2025 and introduces several technical changes. Contrary to the initial announcements that mentioned the use of RGB Mini-LED backlighting, the final market version is equipped with QD-Mini-LED backlighting. The question, however, is whether it's worth buying? We have tested it for you!
7.7
Overall rating
The Hisense U7S Pro is undoubtedly a successful model, but it is designed for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its powerful brightness (over 2200 nits in HDR) and matte panel, during the day you can expect a comfortable image – without squinting and fighting glare. This great performance during the day is paired with rich features. We get excellent upscaling for lower-quality content (e.g., traditional television), a fantastic remote, and sound fine-tuned by Devialet. Importantly, this bright screen has also maximized features for gamers. It offers up to four HDMI 2.1 ports, VRR, ALLM, and refresh rates of up to 330 Hz! All of these features make it a true beast for consoles or PC, as long as we overlook its lack of support for the HGiG format. However, while the television shines (or is "matte"? 😉) during the day, certain compromises emerge after dark. Although the screen received a significant upgrade compared to last year's model in terms of the number of Mini-LED dimming zones, the new generation does not show a significant improvement in black quality. Generally, it is good, but sometimes there is a feeling that the algorithms don’t quite manage such a large number of dimming points. It is clear that – like every Mini-LED – the U7S Pro will lose to OLEDs during nighttime viewing. In overall terms, it is still a very versatile, well-equipped television for everyday use. So if you are looking for a TV that will give you a satisfying image at any time of day, while also not wanting to pay as much as for top-tier models, this one will be a great choice.
Very high brightness: Over 2200 nits in HDR
Good black levels and contrast: VA panel (65") + 960 Mini-LED zones
QLED: Wide color gamut coverage
Outstanding upscaling: Very good processing of weaker signals
Ideal for a bright living room: High brightness + matte panel
Rich format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X
Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar
Above-average sound: Built-in subwoofer + Devialet tuning
Remote control: Solar panel, USB-C, backlight, numeric keypad
Recording programs to USB
No support for HGiG format (consoles)
App deficiencies: Limited availability of some apps in HomeOS / VIDAA system
Poor image at an angle: additionally, the matte screen loses its ability to suppress reflections
Movies and series in UHD quality
7.3
Classic TV, YouTube
7.1
Sports broadcasts (TV and apps)
6.6
Gaming on console
8.2
TV as a computer monitor
8.4
Watching in bright light
8.1
Utility functions
9.4
Apps
7.7
Sound quality
7.8
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HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Bezel color: Graphite
Stand: Height adjustment
Flat design: No
Accessories: Stand
The U7S Pro looks like most Mini-LED TVs in its class. It has fairly thin, black bezels around the screen with a “borderless” effect. The bottom bezel is noticeably thicker than the other three. Two logos are placed on it – the manufacturer’s and the brand name Devialet, which had a hand in this model in terms of sound tuning. The TV is equipped with a diamond-shaped central stand, allowing it to fit on even narrow furniture. The central stand has an adjustable height level. Unfortunately, the device itself is not among the slimmest, which means it cannot be hung perfectly flat on the wall. In fact, that’s the only thing to criticize about the U7S PRO (when it comes to appearance).
Select size:
7.5/10
Local dimming function: Yes, number of zones: 960 (24 x 40)
Result
346,350:1
Result
13,500:1
Result
19,050:1
Result
9,950:1
Result
6,450:1
Visibility of details in the lights:
The U7S Pro in the tested variant of 65" uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, the blacks are really very good here. In dark scenes, viewed with dim lighting, the effect can even resemble OLED TVs – as beautifully demonstrated by our first test scene from the movie Oblivion. Unfortunately, when more small, bright elements appear on a dark background, the local dimming algorithm starts to show its weaknesses. The contrast can noticeably drop, and around bright objects, the "halo" effect becomes visible, which is the characteristic glow (called blooming). However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – there will always be fewer dimming zones than independent pixels in an OLED, so it is physically impossible to completely overcome this. Interestingly, although the new U7S Pro model has nearly twice as many local dimming zones as last year's U7Q Pro, it has not brought any significant improvement in this aspect in practice.
6.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 96.4%, Bt.2020: 81.5%
Luminance measurements in HDR:
Result
1041 nit
Result
458 nit
Result
1104 nit
Result
528 nit
Result
897 nit
Let’s start by saying that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an impressive result, considering that this model is positioned as mid-range.
However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. While in the most demanding moments the television can still exceed the 1000 nit barrier – which is still a great result, perfectly fitting the mastering standards of most HDR films – the truly challenging aspect turns out to be the aggressively tuned local dimming algorithms. Because of them, small, bright details, such as stars or the moon in the night sky, are noticeably dimmed. The television tries at all costs to maintain deep black levels, which is of course understandable, but unfortunately, this comes at the cost of dynamics and the brilliance of the HDR effect itself.
The color reproduction is worth praising. The new U7S Pro is a QLED construction that provides very wide color gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is now a “true” QLED, rather than a solution based on a PFS filter. As a result, color saturation has noticeably increased, and coverage of the most demanding BT.2020 space has exceeded the 81% barrier.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Looking at actual movie scenes, it's hard to criticize the U7S Pro seriously. In most shots from films mastered to around 1000 nits (such as in Billy Lynn), the image was full of detail. Bright highlights did not blend into one spot, and the overall picture had appropriate depth. The television performed somewhat worse in content mastered much higher – an ideal example is the scene with the sun from the movie Pan (2015). Unfortunately, there Hisense struggled to perfectly separate the bright sun from the clouds in the background, causing some details to get lost. However, it is worth remembering that such extreme scenes are rare unless we're watching movies on UHD Blu-ray discs. Perhaps the television would have pulled out more details if it had a properly functioning "HDR tone mapping" feature. Unfortunately, turning it on caused the entire screen to become excessively bright, so for an accurate picture, we simply recommend turning it off.
HDR luminance chart:
The television supports classic formats such as HDR10 and broadcast HLG. A significant advantage of Hisense is that it supports both competing standards for dynamic metadata: HDR10+ and Dolby Vision. The manufacturer even mentions support for Dolby Vision 2, but as of today, there are no such content available on the market, so it is rather a curiosity for the future. As we can see in our comparison, the dynamic formats do not make a colossal difference here – mainly because the television is already very bright on its own. Nevertheless, it can be noticed that Dolby Vision extracts a slightly greater amount of detail in bright areas. This is a definite plus, as the vast majority of movies and series on streaming platforms are released in this format.
Static HDR10
Dynamic: Dolby Vision
4.7/10
We tested the U7S Pro model – as always – in the best factory-tuned picture mode, which is Filmmaker Mode. We can evaluate the displayed colors in two ways. The most disappointing was the profile intended for watching SDR content, such as traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall color temperature. This is clearly evident on the ColorChecker charts and the graphs of the color palette itself, where most samples veered toward yellow. Fortunately, the factory HDR mode performed significantly better – there, the color errors hovered around a Delta E value of 3, which is already a really solid result.
7.5/10
However, we know that the Hisense company can do much more – as previous generations have proven – which is why we simply couldn't leave the factory flaws of the U7S Pro model in everyday content. As always in such cases, we subjected the television to professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for the deficiencies in the blue component, the annoying yellow tint disappeared like magic. The white became naturally pure, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also allowed us to squeeze the maximum from the panel's potential, reducing the average color reproduction errors to values almost imperceptible to the human eye. The only thing we have to nitpick after the entire process is the very nature of the Mini-LED backlighting and its specific cooperation with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting does not always work perfectly with the creator's intent – depending on the scene being viewed, the curve can noticeably run either above or below the reference, which at times disrupts the perfect dynamics of HDR image.
9.5/10
Digital image processing has long been a true hallmark of Hisense. In the U7S Pro model, we did not notice any serious issues with so-called color banding, or the posterization effect. Individual shades transition almost perfectly and smoothly into one another, without the annoying effect of jagged edges or visible "steps" in the gradients.
7.8/10
Smooth transition function
Image without overscan on the SD signal
The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor utilized in the U7S Pro. The upscaling itself, which is the TV's ability to enhance lower resolution signals to 4K, is also performing well. We did not notice any unnatural, sharp edges on the screen, and our test image with the model looked simply attractive.
7.2/10
Maximum refresh rate of the panel: 165Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 60%
The Hisense U7S Pro features a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it's important to note that these highest numbers have little significance in everyday use, as most content supports a maximum of 120 Hz (e.g., while gaming on a console). Nevertheless, the TV handles motion quite well and performs really decently for an LCD construction.
There's hardly anything to complain about regarding fluidity. In the menu, we find a motion smoothness enhancer called "Motion Enhancement," which hides two sliders: blur reduction and judder reduction. They allow for manual configuration of the smoothness enhancer, which works well for both movies and sports, effectively improving the raw television signal.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Blur (1080P@330Hz):
The panel used this year smudges slightly less than the one from last year, which is definitely a plus. However, there are still slight blurs trailing behind the object—especially on darker backgrounds. The sharpness of the image in motion can be further increased by activating the BFI function called "Clear Motion." However, it does cause a splitting contours effect, which can be bothersome with slow-paced films, but some users may appreciate its usefulness in sports.
8.5/10
If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for gamers. Hisense didn't spare any expense and included 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won't need to juggle cables, as each port will handle the full package of features. We have an automatic game mode (ALLM) and VRR, which works over a wide range from 48 Hz to a cosmic 330 Hz. Of course, those 330 Hz are currently just a gimmick for owners of powerful PCs, as consoles will still be limited to 120 Hz, but it's good to have that reserve for the future. The Game Bar also works very well during gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the center of the screen, and even change the aspect ratio to ultra-wide without going into the main settings of the television, which PC simulator fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. This means that the television ignores the instructions from the console regarding the image generated in HDR10 and constantly meddles with the image it produces, trying to "enhance" it in its own way. Because of this, the correct configuration of HDR in the console menu (where brightness is set on the logo/checkerboard) is somewhat complicated.
9.7/10
When it comes to delays, it's really good. Results below 10 ms for 120 Hz content is great news because the response to moving the joystick or pressing a button on the controller is instantaneous. At the standard 60 Hz, the delay rises to around 18 ms – that's still low enough that even the most passionate gamers won't be able to feel it. The only thing that could be nitpicked here is playing with Dolby Vision enabled. In that case, the input lag can jump to around 30 ms. However, it must be honestly admitted that these are still not values we would consider bad or that would prevent comfortable gameplay.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 27 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 18 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (max. resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Average
Input lag in PC mode (4K, max. refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 165Hz
G-Sync: Yes
U7S Pro, as we already mentioned, is great equipment for gamers – including those on PC. The TV offers very high refresh rates, reaching up to 165 Hz at 4K resolution, and when dropping down to Full HD, it can even hit 330 Hz! These are values mainly found in monitors rather than TVs! Additionally, the TV works seamlessly with Nvidia and AMD graphics cards thanks to G-Sync and FreeSync.
As for text readability on the desktop, it is quite good – the TV supports full color sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there is a small catch: text readability significantly deteriorates when the TV is operating in 165 Hz or 144 Hz mode. To fix this and achieve much better, sharp fonts, it's best to simply set the refresh rate in Windows settings to 120 Hz.
2.8/10
Brightness drop at an angle of 45 degrees: 72%
Unfortunately, the U7S Pro does not offer the best viewing angles on the market. This is due to the VA panel used here, which, unlike IPS or ADS panels, is characterized by significantly greater image degradation when viewed from the side. Colors lose their saturation, and contrast clearly decreases. Interestingly, this feature applies not only to the panel itself but also to the external layer of the screen. The matte coating used here loses its "matte properties" at a large angle and begins to behave more like a glossy screen. Instead of diffusing light, it starts to reflect it more strongly, which can intensify discomfort while using it in a sunlit room. Therefore, to enjoy the best image quality and a lack of reflections, it is best to sit directly in front of the screen when using the U7S Pro.
8.1/10
Panel finish: Matte
Reflection suppression: Good
Black levels during daytime: Good
The U7S Pro performs very well in brightly lit living rooms, all thanks to the new matte screen coating. In this year's model, it effectively suppresses reflections of light falling directly on the television. While it may not be the deepest matte finish available on the market, it performs well in most scenarios. It's worth noting the previously mentioned characteristic issue: when we sit at an angle, the coating dramatically loses its properties, and the screen begins to resemble a satin-gloss construction. So, if we have windows positioned at an unfortunate angle, people sitting on the side of the couch may struggle with noticeable reflections. Despite this minor inconvenience, the U7S Pro is still an excellent choice for a bright living room. Beyond the coating itself, its main advantage is extreme brightness. In typical television content (SDR), the screen can reach an average of up to 900 nits. This is an outstanding result that places this model at the forefront of the market.
Panel brightness
Hisense U7S Pro: 903 cd/m2
9.4/10
System: VIDAA
System performance: Good
Hisense U7S Pro on our European market traditionally uses its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS." When it comes to the appearance of the system itself, there aren't any major revolutions – instead of purple accents, we simply have yellow. The system operates really smoothly and very responsively. The TV supports all typical Smart TV features, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are mainly driven by AI. The only thing that can be criticized about the Vidaa system is that it doesn't offer the widest library of applications. At least that’s the case at the time of writing this review, which is in May 2026. (App list below).
U7S Pro is also well-suited for the role of a classic television for watching traditional TV, mainly thanks to the remote control with a physical numeric keypad that we get in the package. With it, you can easily and quickly enter the number of the station you’re interested in. In the evenings, you don’t have to fumble around for buttons, as the functional part of the remote is backlit. Additionally, you don’t have to worry about batteries – the remote is equipped with a solar panel, and if needed, it can simply be charged via a USB-C port. It’s also worth mentioning that the HomeOS system (i.e., Vidaa) offers the ability to record programs from the built-in tuner directly onto a USB-connected flash drive or disk, as well as options for scheduling them. This is a significant plus, as such a feature is quite rare today, and it will certainly please those who use antenna television.
7.7/10
8.3/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
Playing files from a USB drive on the U7S Pro is not a major problem. The TV handles the vast majority of photo, audio, or video files without a hitch. However, we have reservations about the resolution of supported photos – it is quite limited. It’s worth remembering this, as during tests, photos with resolutions such as 12, 20, or 24 Mpix simply refused to play from the built-in player.
7.8/10
85dB
Maximum volume
Supported codecs (TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the U7S Pro is really good, certainly above average. Hisense has changed the design of the casing compared to the U7Q Pro model, and now we find a built-in subwoofer, which is a low-frequency speaker, at the back. Thanks to it, the bass is well audible. The Chinese manufacturer is heavily promoting its collaboration this year with engineers from Devialet, who were responsible for the audio tuning in this model. Evidence of this is the previously mentioned logo on the casing. The only thing we need to nitpick about is the behavior of the TV at full power. At maximum volume (set to 100%), the casing experiences unpleasant vibrations, and there is a clearly audible irritating creaking of the plastic. Fortunately, lowering the volume to about 80% completely eliminates this problem.
Acoustic Measurements
No acoustic data
Software version during testing: V01.09.50D.Q0115
Subpixel Structure:
Panel uniformity and thermal imaging:
Backlight Type: Mini-LED QLED
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Journalist, reviewer, and columnist for the "ChooseTV" portal
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