U7S PRO / U77S PRO
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Panel type: LCD VA Refresh rate: 165Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2026
Hisense U7S Pro is the official TV of the FIFA World Cup 2026. This model debuts as the direct successor to the U7Q PRO variant from 2025 and introduces several technical changes. Contrary to early announcements that mentioned RGB Mini-LED backlighting, the final retail version is equipped with QD-Mini-LED backlighting. The question, however, is whether it's worth buying. We tested it for you!
7.7
Overall rating
Hisense U7S Pro is, without a doubt, a successful model, but built for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its massive brightness (over 2200 nits in HDR) and matte panel, during the day you can count on a comfortable picture, without squinting or fighting reflections. This great daytime form goes hand in hand with rich features. You get excellent upscaling of lower-quality sources (e.g., traditional broadcast TV), a brilliant remote, and sound tuned by Devialet. Importantly, this bright screen also delivers the maximum when it comes to gaming features. It has four HDMI 2.1 ports, VRR, ALLM, and refresh rates up to 330 Hz. All these traits make it a real beast for consoles or PC, provided you forgive its lack of HGiG support. While the TV shines (or should I say "mattes"?) 😉 during the day, some compromises show up after dark. Although the screen received a significant upgrade over last year’s model in terms of the number of Mini-LED dimming zones, the new generation does not show a marked improvement in black level. Overall it’s good, but sometimes it feels like the algorithms don’t quite handle such a large number of dimming points. It’s clear that, like any Mini-LED, the U7S Pro loses to OLEDs during nighttime viewing. In the final analysis it’s still a very versatile, well-equipped TV for everyday use. So if you’re looking for a TV that will give you a satisfying picture at any time of day and you don’t want to pay as much as for top-tier models, this one will be an excellent choice.
Very high brightness: Over 2200 nits in HDR
Good blacks and contrast: VA panel (65") + 960 Mini-LED zones
QLED: Wide color gamut coverage
Excellent upscaling: Very good processing of lower-quality sources
Ideal for a bright living room: High brightness + matte panel
Extensive format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X
Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar
Above-average sound: Built-in subwoofer + Devialet tuning
Remote: Solar panel, USB-C, backlighting, numeric keypad
Recording programs to USB
No HGiG support (consoles)
App limitations: Limited availability of some apps on HomeOS / VIDAA
Poor viewing angles: Additionally, the matte panel loses its ability to reduce reflections
Movies and series in UHD quality
7.3
Classic TV, YouTube
7.1
Sports broadcasts (TV and apps)
6.8
Gaming on console
8.3
TV as a computer monitor
8.4
Watching in bright light
8.1
Utility functions
9.4
Apps
7.7
Sound quality
7.8
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HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Bezel color: Graphite
Stand: Height adjustment
Flat design: No
Accessories: Stand
The U7S Pro looks like most Mini-LED TVs in its class. It has fairly thin black bezels around the screen with a "frameless" effect. The bottom bezel is noticeably thicker than the other three. Two logos sit on it: the manufacturer's and an extra Devialet badge, the brand that had a hand in tuning the sound for this model. The TV comes with a central diamond-shaped stand, so you can fit it even on a narrow piece of furniture. The central stand has adjustable height. Unfortunately the unit itself isn't among the slimmest, so it can't be mounted completely flush to the wall. That's actually the only thing you can fault about the U7S PRO when it comes to looks.
Select size:
7.5/10
Local dimming function: Yes, number of zones: 960 (24 x 40)
Result
346,350:1
Result
13,500:1
Result
19,050:1
Result
9,950:1
Result
6,450:1
Visibility of details in the lights:
The U7S Pro in the 65" variant we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of that panel (i.e., high native contrast) and a large number of zones, blacks here are really very good. In dark scenes viewed with the lights slightly on, the effect can even resemble OLED TVs — which our first test scene from the film Oblivion demonstrated brilliantly. Unfortunately, when more small bright elements appear on a dark background, the local dimming algorithm starts to show its weaknesses. Contrast can then drop noticeably, and a halo effect becomes visible around bright objects, the characteristic glow (so-called blooming). This, however, is a natural trait of Mini-LED TVs resulting from the physical limits of the technology. The dimming zones, even though numerous, will always be fewer than the independent pixels in an OLED, so it’s physically impossible to completely avoid. Interestingly, although the new U7S Pro has nearly twice as many local dimming zones as last year’s U7Q Pro, in practice it brings no significant improvement in this area.
Halo effect and black detail visibility:
6.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 96.4%, Bt.2020: 81.5%
Luminance measurements in HDR:
Result
1041 nit
Result
458 nit
Result
1104 nit
Result
528 nit
Result
897 nit
Let’s start with the fact that the U7S Pro is an impressively bright TV — in calibrated mode our measurement equipment showed a staggering 2200 nits of peak brightness!
As we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video material the backlight output drops noticeably. The TV can still exceed the 1000-nit mark in the most demanding moments — which is still a great result and fits the mastering standards of most HDR films — but the real challenge lies in the aggressively tuned local dimming algorithms. Because of them, small, bright details like stars or the moon in a night sky are noticeably dimmed. The TV tries at all costs to maintain deep black, which is understandable, but unfortunately this comes at the expense of HDR’s dynamic range and brilliance.
The color reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide color gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a true QLED, not a solution based on a PFS filter. As a result, color saturation has increased noticeably, and coverage of the most demanding BT.2020 color space has topped 81%.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Looking at actual film scenes, it's hard to find any major faults with the U7S Pro. In most shots from films mastered to around 1000 nits (as in Billy Lynn), the image was full of detail. Bright highlights didn't merge into a single blob, and the overall picture had proper depth. The TV performed a bit worse with content mastered much brighter, a perfect example being the sun scene from Pan (2015). Unfortunately, there Hisense couldn't perfectly separate the strong sun from the clouds in the background, so some detail was lost. It's worth remembering, though, that such extreme scenes are rare unless you're watching films from UHD Blu-ray discs. The TV might have pulled out more detail if its "HDR tone mapping" function had worked correctly. Unfortunately, enabling it caused the entire screen to be overly bright, so for an accurate picture we simply recommend turning it off.
HDR luminance chart:
The TV supports classic formats such as HDR10 and broadcast HLG. A big plus for Hisense is that it supports both competing dynamic metadata standards: HDR10+ and Dolby Vision. The manufacturer even mentions support for Dolby Vision 2, but as of today there’s no content on the market in that format, so it’s more of a curiosity for the future. As seen in our comparison, dynamic formats don’t bring a dramatic change here, mainly because the TV itself is already very bright. Still, you can notice that Dolby Vision pulls out slightly more detail in bright areas. That’s a definite plus, because on streaming platforms the vast majority of movies and series are released in that format.
Static HDR10
Dynamic: Dolby Vision
4.7/10
We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The colors can be judged in two ways. The most disappointing was the profile intended for watching SDR content, i.e. traditional broadcast TV, YouTube, and other less demanding material. The image there was clearly yellowish, which turned out to be a direct consequence of a poorly set white balance. As our charts show, there's a large deficiency in the blue component, which drastically affected the overall color temperature. You can see this clearly on the ColorChecker charts and on the color gamut graphs themselves, where most samples shifted toward yellow. Fortunately, the factory HDR mode performed much better. There, color errors hovered around a Delta E of 3, which is a solid result.
7.5/10
We know, however, that Hisense is capable of much more, as previous generations have shown, so we simply couldn't leave the U7S Pro's factory flaws in everyday content as they were. As always in such cases, we had the TV professionally calibrated. The result? The process brought a massive change. After manually correcting the white balance and filling in the missing blue component, the annoying yellow cast vanished as if it had been wiped away. Whites became naturally clean, and skin tones gained a proper, healthy hue. Importantly, the calibration not only tamed the finicky SDR mode but also squeezed the maximum potential out of the panel, reducing average color reproduction errors to levels almost imperceptible to the human eye. The only thing we still have to fault after the whole process is the nature of Mini-LED backlighting and its specific interaction with the HDR signal. Aggressively tuned local dimming algorithms quite strongly interfere with the EOTF luminance curve. As a result, the backlight doesn't always align with the creator's intent — depending on the scene, the curve can run noticeably above or below the reference, which in places disrupts the ideal dynamics of the HDR picture.
9.5/10
Digital image processing has long been a signature feature of Hisense. In the U7S Pro model we didn't notice any serious issues with the so-called color banding, i.e., posterization. Individual shades almost perfectly and smoothly transition from one to another, without the annoying effect of jagged edges or visible "steps" in gradients.
7.8/10
Smooth transition function
Image without overscan on the SD signal
The digital processing of lower-quality signals is top-notch here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling, the TV's ability to pull lower-resolution content up to 4K, also performs well. We didn't notice any unnatural, sharp contours on screen, and our test image with the model simply looked attractive.
7.4/10
Maximum refresh rate of the panel: 165Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 60%
The Hisense U7S Pro uses a panel with a maximum 165 Hz refresh rate at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that those highest numbers don't matter much in everyday use, because most content still supports at most 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs well for an LCD design.
There's little to fault about the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They allow manual adjustment of the smoother, which works well for both movies and sports, effectively improving the raw TV signal.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Blur (1080P@330Hz):
The panel used this year shows slightly less smearing than last year’s, which is a definite plus. However, you can still see slight trailing blur behind objects, especially on darker backgrounds. Motion clarity can be further improved by enabling the BFI feature called "Clear Motion." It does, however, produce a double-contour effect that can be bothersome with slower-paced film material, but some users may appreciate its usefulness for sports.
8.5/10
If you plan to connect a console or PC to the U7S Pro, you'll be more than happy – this TV is great for gamers. Hisense spared no expense and put in four HDMI 2.1 ports with full 48 Gbps bandwidth. So you won't have to juggle cables, since every port supports the full feature set. There's automatic low-latency mode (ALLM) and VRR, which works across a wide range from 48 Hz up to a cosmic 330 Hz. Of course that 330 Hz is for now a gimmick for owners of powerful PCs, because consoles are capped at 120 Hz anyway, but it's good to have that headroom for the future. The Game Bar is also really useful while gaming. It's a handy in-game menu where, without leaving the TV's main settings, you can quickly change the picture mode, enable a crosshair in the center of the screen, or even switch to an ultra-wide aspect ratio, which PC sim fans will appreciate. The only downside worth knowing about is the incorrect implementation of HGiG in games. The TV ignores the console's instructions for HDR10 output and keeps forcefully altering the image, trying to "improve" it its own way. Because of that, properly configuring HDR in the console menu (where you set brightness using the logo/checkerboard pattern) is a bit more difficult.
9.7/10
When it comes to latency, it's really good. Results below 10 ms for 120 Hz content are great news, because the response to moving the analog stick or pressing a button on the controller is virtually instantaneous. At the standard 60 Hz, latency rises to around 18 ms, which is still low enough that even a serious gaming enthusiast won't be able to notice it. The only thing you could nitpick is playing with Dolby Vision enabled. Then input lag can jump to around 30 ms. To be fair, those are still not values we'd consider bad or that would prevent comfortable gameplay.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 27 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 18 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (max. resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Average
Input lag in PC mode (4K, max. refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 165Hz
G-Sync: Yes
U7S Pro, as we already mentioned, is great gear for gamers, including PC gamers. The TV can reach very high refresh rates: up to 165 Hz at 4K, and when you drop to Full HD it can even hit 330 Hz! Those are values you mainly see in monitors, not in TVs. On top of that, the TV works seamlessly with NVIDIA and AMD graphics cards thanks to G-Sync and FreeSync.
As for text readability on the desktop, it's pretty good — the TV supports full color sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there's a small catch: text readability worsens significantly when the TV runs at 165 Hz or 144 Hz. To fix this and get much crisper fonts, it's best to simply set the refresh rate in Windows to 120 Hz.
3.2/10
Brightness drop at an angle of 45 degrees: 72%
Unfortunately, the U7S Pro doesn't offer the best viewing angles on the market. That's due to the VA panel used here, which, unlike IPS or ADS panels, shows much greater image degradation when viewed from the side. Colors lose their saturation and contrast drops noticeably. Interestingly, this applies not only to the panel itself but also to the screen's outer layer. The matte coating used here, at a steep angle, loses its matte qualities and begins to behave more like a glossy screen. Instead of diffusing light, it starts reflecting it more strongly, which can increase discomfort when used in a sunlit room. Therefore, to enjoy the best picture quality and avoid reflections, it's best to sit directly in front of the U7S Pro whenever possible.
8.1/10
Panel finish: Matte
Reflection suppression: Good
Black levels during daytime: Good
The U7S Pro works very well in heavily sunlit living rooms, thanks to its new matte screen coating. In this year’s model it suppresses reflections from light hitting the TV head-on very effectively. It’s not the deepest matte finish on the market, but in most scenarios it does the job. However, keep in mind the mentioned quirk: when you sit at an angle the coating drastically loses its anti-reflective properties and the screen starts to look satin-gloss. So if you have windows positioned at an unfortunate angle, people sitting on the side of the couch may struggle with noticeable reflections. Despite this minor drawback, the U7S Pro is still an excellent choice for a bright living room. Beyond the coating, its main weapon is extreme brightness. In typical TV content (SDR) the screen can reach an average as high as 900 nits. That’s an outstanding result that places this model among the market leaders.
Panel brightness
Hisense U7S Pro: 903 cd/m2
9.4/10
System: VIDAA
System performance: Good
The Hisense U7S Pro, on our European market, conventionally uses its own proprietary system. This year Vidaa underwent a rebranding and changed its name to "HomeOS". As for the look of the system itself, there aren't any major changes; instead of purple accents there are simply yellow ones. The system itself runs really smoothly and is very responsive. The TV supports all the typical Smart TV features, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its answers are primarily AI-driven. The only fault you can find with Vidaa is that it doesn't offer the widest app library. At least that's the case at the time of writing this review, in May 2026. (App list at the bottom.)
The U7S Pro also works well as a classic TV for watching traditional broadcasts, mainly thanks to the remote with a physical numeric keypad that's included. With it you can quickly and easily type in the number of the channel you're interested in. In the evenings you don't have to fumble around, because the main key area of the remote is backlit. You also don't have to worry about batteries. The remote is equipped with a solar panel, and if needed it can simply be charged with a cable via the USB-C port. It's also worth adding that the HomeOS system (that is, Vidaa) offers the ability to record programs from the built-in tuner directly to a USB-connected flash drive or disk, and also to schedule recordings. That's a big plus, because this feature is now fairly rare, and it will certainly please people who use over-the-air TV.
7.7/10
8.3/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
Playing files from a USB flash drive on the U7S Pro is not a problem. The TV handles the vast majority of photo, audio, and video files with no trouble. However, we have reservations about the supported photo resolution, which is fairly limited. It's worth remembering, because during testing photos with resolutions such as 12, 20, or 24 MP simply wouldn't play in the built-in player.
7.8/10
85dB
Maximum volume
Supported codecs (TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The audio in the U7S Pro is really good and certainly above average. Hisense changed the cabinet design compared with the U7Q Pro, and now there is a built-in subwoofer on the back, which makes the bass clearly audible. The Chinese manufacturer has been heavily promoting this year's collaboration with engineers from Devialet, who handled the audio tuning for this model. Proof of that is the aforementioned logo on the cabinet. The only thing to criticize is the TV's behavior at maximum volume. At maximum volume (set to 100%), the cabinet vibrates unpleasantly and you can clearly hear annoying plastic creaks. Fortunately, lowering the volume to around 80% completely eliminates the problem.
Sound Quality Test:
85dBC (Max)
75dBC
Software version during testing: V01.09.50D.Q0115
Subpixel Structure:
Panel uniformity and thermal imaging:
Backlight Type: Mini-LED QLED
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