- Matching (Score) |
- Our verdict |
- Competing TVs |
- TV appearance |
- Where to buy |
- Contrast and black detail |
- HDR effect quality |
- Factory color reproduction |
- Color reproduction after calibration |
- Smoothness of tonal transitions |
- Image scaling and smoothness of tonal transitions |
- Blur and motion smoothness |
- Console compatibility and gaming features |
- Input lag |
- Compatibility with PC |
- Viewing angles |
- Daytime performance |
- TV features |
- Apps |
- Playing files from USB |
- Sound |
- Panel details
PHILIPS PUS9010 (IPS) Review
The One 2025 / PUS9060 / PUS9010 / PUS9000
Available screen sizes:
Diagonal with a different matrix: , , , ,
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Panel type: LCD IPS Refresh rate: 144Hz Brand: PHILIPS Resolution: 3840x2160 System: Titan OS Model year: 2025
Philips PUS9010, also known as The One 2025, is the direct successor to the model PUS8909 from 2024 that we tested. The predecessor debuted with the new Titan OS system, which struggled with issues from the start — from average responsiveness, to a not very intuitive menu, to a quite limited application library. In the 2025 model, Philips has opted for a very similar specification, consistently emphasizing one of its trademarks, the Ambilight TV system, which for many users is an inseparable element of the evening screening. This time, however, we are examining the 75-inch version equipped with an IPS panel, which can significantly change the character of the image compared to the variants with a VA panel. Does the PUS9010 in this configuration actually offer something more than its predecessor? How does Titan OS perform after a year on the market, and are the changes noticeable in daily use? We check this in our full review.
PHILIPS PUS9010 (IPS) - Our verdict
6.5
Overall rating
Philips PUS9010 (The One 2025) in the 75-inch version with an IPS panel is a television that clearly shows the differences resulting from the applied panel. Compared to the variant with a VA panel, it offers significantly better viewing angles, very good compatibility with consoles, and excellent text readability, but at the same time, it loses in terms of black levels and maximum brightness. This model is best suited for everyday use, gaming, and in larger living rooms where not everyone sits directly in front of the screen. The TV performs very well in terms of responsiveness and features for gamers, offering 144 Hz, low input lag, and full support for variable refresh rate. An additional advantage is Ambilight, which especially in the evening can enhance the viewing experience and partially mask the weaker black levels of the IPS panel. After calibration, the picture appears consistent and natural, and the differences compared to the VA version in color reproduction become hard to detect. On the other hand, it must be clearly stated that individuals focused on cinematic viewing in complete darkness may be disappointed. The weak black levels and increased brightness due to the quality of our particular unit made this variant of PUS9060 perform worse than the same model with a VA panel. Philips PUS9010 IPS is generally a sensible choice for users looking for a large, modern television for gaming, PC use, and everyday viewing with very good viewing angles. However, if deep blacks and better picture quality are a priority, it is worth considering other variants or a higher class of equipment, as often for a small additional fee, one can get a television equipped with mini-LED technology.
Advantages
Very good viewing angles thanks to the IPS matrix
Excellent PC compatibility, 144 Hz mode, proper support for G-Sync and FreeSync
A wide range of features for gamers, variable refresh rate, automatic game mode, HGiG
Support for multiple HDR formats including HDR10+ and Dolby Vision
Support for Dolby Atmos
Low input lag
Effective P5 image processor for lower quality content
Ambilight system
Lighted remote control
Disadvantages
Poor black and contrast (typical for IPS panels)
Significantly lower brightness than in the VA panel variant
Visible backlight bleed at the edges of the screen in the tested unit
Limited number of applications in the Titan OS system
The remote control is still based on infrared, requiring aiming at the screen
Movies and series in UHD quality5.9
Classic TV, YouTube5.6
Sports broadcasts (TV and apps)6.7
Gaming on console8.1
TV as a computer monitor8.9
Watching in bright light5.4
Utility functions6.1
Apps6.7
Sound quality6.6
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PHILIPS PUS9010 (IPS) - Competing TVs in this price range
PHILIPS PUS9010 (IPS) - TV appearance
HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: Toslink (Optical audio) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 1Gbit
Build quality: Good
Stand type: Legs
Bezel color: Graphite
Stand: Fixed
Flat design: No
Accessories: Stand
Philips PUS9010 in larger sizes differs in construction from smaller variants. The 75-inch and 85-inch versions are equipped with two extreme legs instead of the central base known from smaller diagonals. This means the need for a wider TV cabinet, but in return, the television stands stably and securely. The overall appearance remains quite classic. The TV is not exceptionally slim, but it can easily be hung close to the wall. The whole unit is well crafted, and the thin metal frame looks neat and does not draw excessive attention. The most characteristic element of this model remains Ambilight. The rear LED backlighting enhances viewing comfort after dark and realistically affects the perception of screenings. With the light turned off, it creates a pleasant glow on the wall, adding atmosphere to the entire room, even when the TV is playing more in the background than in the foreground.
*We apologize for the lack of photos of this specific size with this type of base. This is due to our oversight, and we hope you will forgive us. 😉
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PHILIPS PUS9010 (IPS) - Contrast and black detail
2.9/10
Local dimming function: No
Result
1,300:1
Result
1,400:1
Result
1,450:1
Result
1,500:1
Result
1,350:1
Visibility of details in the lights:
In the 75-inch version of the Philips PUS9010 that we tested, an IPS panel has been used, which is immediately evident in terms of black levels and contrast. Compared to the 55-inch variant with a VA panel that we tested earlier, the difference is noticeable right from the first images. The black levels are shallower, and in a dark room, the screen clearly tends to gray. The TV is not equipped with local dimming, so when the light is off, dark scenes lose depth. In practice, the picture looks significantly worse than in the smaller 55-inch variant, particularly during movie screenings watched in the evening. The situation is somewhat salvaged by Ambilight. The rear lighting can subtly "deceive" the eye, improving perceived contrast and making black seem a bit deeper. It's a simple trick, but it works. That's why this model is definitely better watched with Ambilight turned on. It doesn't have to be a multi-color mode that tracks the image. Even a solid white backlight can enhance the viewing of dark scenes.
Halo effect and black detail visibility:
PHILIPS PUS9010 (IPS) - HDR effect quality
5.2/10
Supported formats: HDR10, HDR10+, Dolby Vision, HLG Color gamut coverage: DCI P3: 90.6%, Bt.2020: 66.9%
Luminance measurements in HDR:
Result
374 nit
Result
383 nit
Result
397 nit
Result
391 nit
Result
401 nit
In the Philips PUS9010 version with an IPS panel, HDR brightness unfortunately falls short compared to the previously tested 55-inch variant with a VA panel. The difference is about 100 nits, which is clearly noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements do not have as much impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 color palette is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with the VA panel. This translates to slightly better color saturation in HDR content, despite the lower brightness. Colors can appear more vivid and consistent, particularly in colorful scenes.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
As always in our tests, we checked not only dry measurements but also the behavior of the television in more demanding movie scenes. Despite the lower maximum brightness, the 75-inch Philips PUS9010 with an IPS panel handles them surprisingly well. The TV tends to slightly brighten the brightest elements, noticeable in scenes with the sun from the film "The Man," or during the fireworks in "Billy Lynn." At the same time, it quite effectively recovers details in bright parts of the image, and tone mapping works correctly given the capabilities of this class of equipment. There is no effect of complete "burnout" of details. Of course, compromises remain visible. Colors can look less saturated, and black can be slightly boosted, especially in a dark room. Despite this, the overall impression of more challenging scenes can be considered acceptable, if not somewhat better than the specification alone would suggest.
HDR luminance chart:
HDR10 is definitely not a format where the Philips PUS9010 shows its strengths. With static metadata, the image can look quite flat, which is why formats with dynamic metadata create a much better impression. In practice, the biggest difference is seen in Dolby Vision. The television can then display more details in bright and semi-bright areas of the image, such as a forest in the distance or small elements like grass. The image is more balanced, and the scene contrast is clearly better than in HDR10. The presence of HDR10+ is also a plus. When we can't find a version with Dolby Vision on the streaming platform, this format works in a very similar way, dynamically adjusting brightness and contrast depending on the scene. In the case of this model, the difference compared to classic HDR10 is noticeable and significantly improves the perception of HDR materials.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
5.9/10
We assessed color reproduction, as always, using factory settings, focusing on movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same TV model can vary depending on the panel used. Looking at white balance, the overall trend remains similar to the variant with a VA panel. There is still excessive red in the whites, but in the tested unit with an IPS panel, there are also deficiencies in the blue channel. As a result, the image has a slightly different color character, which can be clearly seen in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet may not always work even within the same model.
However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Color tests show correct saturation and color consistency, without glaring errors that could interfere with everyday viewing. In HDR materials, slight deficiencies in reds are already noticeable, but these are not flaws that completely ruin the perception of the image. The biggest limitations do not stem directly from the colors but rather from whites and blacks. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, while the weak black further affects perceived contrast. This makes the overall look brighter, but at the same time, it loses depth, especially during evening viewing.
Color reproduction after calibration
8/10
After calibration, the image was brought to a really reasonable level. Everything looks coherent and natural, and when it comes to color reproduction, it's hard to definitively state whether we have a VA or IPS panel. This is a good sign, showing that the TV has a solid foundation for further adjustments. It's worth noting the larger color gamut coverage in this variant, which can slightly improve the reception of colorful scenes, especially in HDR content. However, this advantage is largely counterbalanced by the elevated blacks, resulting from the use of an IPS panel. Limited black depth affects perceived contrast, especially when watching in a dark room. As a result, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with a VA panel. Better colors are not able to fully compensate for the weaker blacks.
PHILIPS PUS9010 (IPS) - Smoothness of tonal transitions
8.5/10
When it comes to the smoothness of tonal transitions, in the 75-inch version with an IPS panel, we have mixed feelings. Looking solely at colorful gradients, the transitions perform even better than in the version with a VA panel. The colors blend more smoothly, and typical banding issues are less noticeable. However, the situation changes drastically in dark scenes. The tragic black characteristic of IPS effectively ruins the perception of tonal transitions in low brightness areas. The boosted blacks make it difficult to see subtle shades of colors, and the very unnatural blooming of the panel further worsens the situation. In the tested unit, the backlight blooming was particularly visible at the edges, where the light practically leaked onto the screen. This not only negatively affects the perception of dark scenes but also significantly complicates an accurate assessment of the grading itself.
Image scaling and smoothness of tonal transitions
6.7/10
Smooth transition function
Image without overscan on the SD signal
In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of weaker materials. One of the components of this system is the distortion reduction function, responsible for smoothing tonal transitions. It works effectively and actually reduces visible color gradation. Unfortunately, it does so rather aggressively. In practice, it can dull details such as material textures or film grain. This is a clear compromise, so we wouldn't recommend it for movie screenings. It performs much better with looser content, like YouTube or regular television. The P5 processor also handles lower resolution materials quite well. The image is soft, sometimes even too soft, but it can easily be adjusted with the sharpness slider, tailoring the effect to personal preferences. Additionally, the lack of edge cropping in SD materials is a plus, which is still not standard in this class of televisions.
PHILIPS PUS9010 (IPS) - Blur and motion smoothness
7.7/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where motion is sharp, and annoying trailing is nearly absent. When it comes to movies (standard 24 fps), Philips provides us with a proven set of settings known from higher series. Two sliders are used to control motion. The “Smoothness” slider allows you to adjust the image to your taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. On the other hand, the “Motion Blur Reduction” is a feature made for sports – it ensures that fast objects do not lose details and remain clear.
Blur (native resolution, maximum refresh rate):
Blur (4K@144Hz):
If we're talking about blurring, the Philips PUS9010 performs quite decently for an LCD TV with an IPS panel. We don't have to deal with noticeable or bothersome blurring that could interfere with daily viewing of sports or dynamic scenes. To our surprise, in the tested variant, the blurring turned out to be slightly greater than in the version with a VA panel, which is quite unusual since VA panels usually perform worse in this regard. However, the differences are subtle and mainly noticeable in more demanding test sequences on a dark background.
PHILIPS PUS9010 (IPS) - Console compatibility and gaming features
9.8/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
48 - 144Hz
- Dolby Vision Game Mode:
Yes
- Correct implementation of HGIG:
Yes
- 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
The Philips PUS9010 is truly a solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature—it allows HDR in games to be set exactly as the creators envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn't matter if you connect a PS5, Xbox, or a powerful PC—everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It's a quick, clear menu that immediately shows whether low latency mode is active. This is especially useful when frequently switching between different consoles. The experience is completed by Ambilight. Evening sessions with this lighting are on a whole different level; the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it’s impressive.
PHILIPS PUS9010 (IPS) - Input lag
9.5/10
In terms of responsiveness, the Philips PUS9010 performs very well. The input lag is around 9 ms at 120 Hz and 18 ms at 60 Hz, so the response to movements on the controller is quick and predictable. In practice, even dynamic action games or e-sports titles pose no problems. Dolby Vision in games performs worse. The lag then increases to around 35 ms, which may still be acceptable for less demanding players, but more sensitive individuals might feel a slight sluggishness in controls. For this reason, HDR10 with HGiG enabled remains a better choice. In this model, it works correctly, providing lower latencies and more predictable brightness behavior, without the issues that can arise with Dolby Vision.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 18 ms | 2160p60 DV: 34 ms |
| 1080p120: 8 ms | 2160p120: 8 ms | |
| 2160p60: 18 ms | ||
| 2160p120: 8 ms |
PHILIPS PUS9010 (IPS) - Compatibility with PC
8.9/10
Chroma 444 (max. resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Good
Input lag in PC mode (4K, max. refresh rate): 9ms
Matrix subpixel arrangement: RGB
Max refresh rate: 144Hz
G-Sync: Yes
Philips PUS9010 (2025) is a very good TV for using with a PC. The manufacturer has provided a dedicated 144 Hz mode for PC gamers, and the TV correctly supports variable refresh rates for both NVIDIA and AMD cards. G-Sync and FreeSync features work seamlessly, making PC gaming smooth and free of screen tearing. Now that we know the TV is very suitable for gaming, it's worth noting the readability of text, especially during daily work with a PC. The use of an IPS panel is definitely a plus here. Chroma has been implemented correctly, allowing for nearly perfect font reproduction. Text is sharp, clear, and does not cause problems even during extended use. However, out of our thoroughness, we must point out a minor detail. For very dark text, vertical and horizontal lines can have slightly different brightness levels. This is purely a technical flaw, practically unnoticeable in practice, especially in the case of the 75-inch variant, where the distance from the screen further masks this effect.
PHILIPS PUS9010 (IPS) - Viewing angles
5.8/10
Brightness drop at an angle of 45 degrees: 58%
The viewing angles on the Philips PUS9010 are very good, and this is one of the biggest advantages of the IPS panel. Compared to the variant with a VA panel, the difference is clear. The image maintains much better consistency, and colors remain stable even when viewing from a wide angle. Of course, with a change in position, the brightness level does drop slightly; however, the degradation of the image is much less than in the VA version. It is not the level known from OLED screens, but among LCD TVs, it can be considered one of the better viewing angles available on the market.
PHILIPS PUS9010 (IPS) - Daytime performance
5.4/10
Panel finish: Satin
Reflection suppression: Decent
Black levels during daytime: Good
In terms of usage in a bright room, the Philips PUS9010 performs decently. The satin matrix used effectively dampens reflections and does not create a mirror effect, which prevents the screen from being too distracting from light coming in from windows or lamps. Unfortunately, compared to the VA matrix variant, the television performs weaker. The screen is noticeably darker, which can be felt in a heavily sunlit room. Under normal daylight conditions, this does not pose a major problem, but in very bright surroundings, the difference compared to the VA version is noticeable.
Panel brightness
PHILIPS PUS9010 (IPS): 398 cd/m2
PHILIPS PUS9010 (IPS) - TV features
6.1/10
System: Titan OS
System performance: Decent
- HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
- Other inputs: Toslink (Optical audio)
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 1Gbit
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Classic features:
Recording to USB (terrestrial TV): No - Recording programming: No
- Picture in Picture (PiP): No
- RF remote control (no need to aim): Infrared
- Backlit remote control: Yes
- Teletext: Yes
- Audio only mode: Yes
- Bluetooth headphones support: Yes
- Simultaneous Bluetooth headphones & TV audio: No
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): Yes
- Voice search: Yes
- Voice search in native language: No
- Ability to connect a keyboard and mouse: Yes
Classic TV Features
When it comes to classic features, the Philips PUS9010 is rather average. On board, you will find basics such as EPG, teletext, and the ability to connect headphones via Bluetooth. However, that's basically where the list of stronger points ends. Unfortunately, it lacks USB recording and a PiP (picture-in-picture) mode. These are features that are becoming less common, but they can still be useful in everyday use. On the plus side, there's a remote control with a numeric keypad. It's modern, backlit, and visually makes a very good impression. It's just a shame that it's still an infrared remote, so it requires aiming at the screen. With such a modern look, Bluetooth radio control would have been a welcome addition.
Smart TV
Most Philips televisions from 2025, including the PUS9010, run on the Titan OS system. This is still a relatively young platform, and unfortunately, its limitations are still evident. The system itself runs quite smoothly, clearly better than in the manufacturer's cheaper models, and during testing, it did not have any issues with screen mirroring or AirPlay, which is still not a given. However, the biggest drawback remains the limited number of available applications. This can be partially circumvented by connecting a keyboard and mouse to the TV and using the built-in web browser, but this is more of an emergency solution than a convenient everyday option.
Sound connection options
HDMI audio:
Other audio outputs:
- Toslink: Yes
- Stereo (Mini-Jack): Yes
Wireless audio:
- Bluetooth: Yes
Supported audio formats (external HDMI eARC audio):
- Dolby Digital Plus 7.1: Yes
- Dolby True HD 7.1: Yes
- Dolby Atmos in Dolby Digital Plus (JOC): Yes
- Dolby Atmos in Dolby True HD: Yes
- DTS:X in DTS-HD MA: Yes
- DTS-HD Master Audio: Yes
Senior accessibility
- Numeric keyboard on TV: Yes
- Font size adjustment: No
- Audio description: No
PHILIPS PUS9010 (IPS) - Apps
6.7/10
PHILIPS PUS9010 (IPS) - Playing files from USB
7.9/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The media player in the new Philips is a solid standard. It handles most popular video and audio files, operating stably and predictably. While fans of rarer subtitle formats or specific image resolutions may feel a bit deprived, the built-in software takes care of the average user. It's a convenient solution that allows us to avoid using external equipment to play materials from an external drive.
PHILIPS PUS9010 (IPS) - Sound
6.6/10
85dB
Maximum volume
Supported codecs (TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound from the Philips PUS9010 is simply adequate. The tested unit offers a 2.0 setup with a total power of 40 W, which is completely sufficient for everyday watching of television, movies, or series. The sound quality is pleasant, but it's hard to speak of anything extraordinary, especially if you're looking for strong bass or greater dynamics. On the positive side, it should be noted that it supports a wide range of audio formats. When connecting a soundbar or home theater system, the TV easily handles Dolby Atmos and DTS without needing to fiddle with settings or losing sound quality. This is definitely good news for those planning external audio systems.
Sound Quality Test:
Acoustic Measurements
No acoustic data
PHILIPS PUS9010 (IPS) - Panel details
Software version during testing: TPN258E_V058.002.236.151
Backlight Type: PFS LED
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