Paweł Koper
We have learned the first official prices for this year's LG OLED TVs for 2026. Although the information comes directly from the manufacturer's American store, it gives us a very clear idea of how much we will have to pay for the new generation of screens. The start of the pre-sale in the USA is usually a sign that the European debut is just around the corner.
Price of LG OLED G6: Flagship with 2nd Gen Tandem OLED Panel
The flagship G6 series generates the most excitement, as this year it has received significant upgrades under the hood. LG has opted for the second generation of Tandem OLED panels, which is expected to deliver even higher brightness and greater resistance to pixel wear. Once again, as with last year, the G series will come with a 5-year warranty on the panel. Prices start at $2,500 for the 55-inch model, which, when converted to Polish złoty (considering the current exchange rate and VAT), amounts to approximately 12,300 zł. Is that a lot? As a launch price, it is quite standard and almost perfectly aligns with last year's pricing for the G5 series.
Price of LG OLED C6 and C6H
For most users, the C6 series will be crucial. Here, LG maintains a proven strategy, offering screen sizes from 42 to 65 inches. However, the novelty is the C6H line, which appears in larger sizes – 77 and 83 inches, with prices for the "Hyper" version with a Tandem OLED panel starting at $3700, which gives us about 13000 PLN for the 77" variant.
Prices and specifications for the G6, C6H, and C6 series
Model | Size | Price (USD) | Panel Specification |
C6 | 42" | $1,400 | OLED 4K Evo |
C6 | 48" | $1,600 | OLED 4K Evo |
C6 | 55" | $2,000 | OLED 4K Evo |
C6 | 65" | $2,700 | OLED 4K Evo |
C6H | 77" | $3,700 | Tandem OLED + Hyper Radiant Color |
C6H | 83" | $5,300 | Tandem OLED + Hyper Radiant Color |
G6 | 55" | $2,500 | Tandem OLED 2nd generation |
G6 | 65" | $3,400 | Tandem OLED 2nd generation |
G6 | 77" | $4,500 | Tandem OLED 2nd generation |
G6 | 83" | $6,500 | Tandem OLED 2nd generation |
G6 | 97" | $25,000 | OLED 4K Evo |
What about the B6 and W6 models? What are the prices?
At this moment, the official prices for the B6 models and the luxury series W6 remain unknown. However, we know a bit more information about the cheapest OLED in the lineup. LG B6 is expected to utilize the new, cheaper-to-produce OLED SE panel. This is the same panel that we will see from competitors (e.g., in the Panasonic Z85C model). This should allow for a more aggressive pricing strategy in the entry-level segment. This may make the B6 one of the most popular TVs in the second half of the year.
As always with new releases, it is worth remembering that the launch prices are the highest levels we will see this year. History teaches us that it takes a few months for the prices of these models to "normalize." And the days around Black Friday will bring the first solid discounts.
Curious about LG OLED models for 2026? Watch our coverage from CES in Las Vegas!
