Katarzyna Petru
During this year's APEC 2025 summit, LG Electronics presented something that no leader or engineer has seen before – a kinetic media chandelier made of 28 transparent 77-inch LG SIGNATURE OLED T televisions. The installation, suspended in space like a light sculpture, instantly became a symbol of Korean innovation and technological artistry.
Return of the Show from CES 2025
This is not the debut of this design – the chandelier was first shown at CES 2025, but it has returned in Gyeongju in a more refined, kinetic form.
Each of the OLED screens moves to the rhythm of programmed sequences, opening and closing like flower petals. The transparent panels seamlessly transition between transparent and opaque modes, displaying images reminiscent of a meditative dream: shooting stars, drifting clouds, ocean depths, and stained glass light compositions.
Technology that floats in the air
The effect is due to LG True Wireless technology, which allows for installation without any visible cables. The 4K signal is transmitted without delays, and each screen acts as part of a cohesive whole. Viewers had the impression that the televisions float freely in space, creating a living organism made up of light and sound.
OLED as a New Form of Art
The LG SIGNATURE OLED T model is not just a television – it is a medium of art. The company has long promoted the vision of OLED as a technology capable of blending into architecture and everyday life. The product has already received numerous accolades, including the Red Dot Design Award, iF Design Award, IDEA Award, as well as the titles of Best of IFA and Best in Home Entertainment.
LG at the Center of the Global Innovation Stage
The APEC 2025 summit brought together leaders and innovators from 21 economies in the Asia-Pacific region. Among the presentations on the future of technology, sustainability, and artificial intelligence, it was LG's installation that attracted the most attention from eyes and cameras. The company emphasized that its goal is shaping the future of displays and showing that technology can be not only functional but also emotional.
LG shows that the future of screens is no longer about competing for more pixels. It's about pixels harmonizing with space, light, and the emotions of the viewer. OLED is no longer just a screen – it becomes art, architecture, and experience.
