Michał Wołoszyn
As first reported by Mike Wheatley from the industry site HDTVTest, Hisense is launching the second generation of its "artistic" television, which is a direct competitor to Samsung's popular The Frame series. The new model, designated as S7 ChooseTV (S7SG), replaces the debuting model S7N from two years ago and brings several significant changes – especially in terms of available screen sizes.
From 50 to as much as 85 inches – will Poland see a full offering?
The most important novelty in this year's offering is the expansion of size options. The Hisense S7SG will be available in sizes 50, 55, 65, 75, and 85 inches. The addition of the smallest, 50-inch variant is a signal that the manufacturer wants to reach those looking for a stylish screen for smaller rooms.
It is worth raising a question here. Which concerns our market. The previous generation (S7N) was available in Poland exclusively in the size of 55 inches, which significantly limited consumer choice. The question of whether this time the Polish branch of Hisense will decide to introduce the full range, including the powerful 85-inch model, remains unanswered for now.
If you are interested in its previous version, we made a dedicated video in which we compared 3 lifestyle televisions:
A Screen that Imitates an Image
The concept of Canvas TV remains unchanged: the television should not dominate the living room when it is turned off. With the Art Mode, the device displays images from famous masters or personal photos, transforming the black glass surface into a digital canvas.
To ensure the effect is convincing, Hisense has implemented:
Matte QLED panel: Effectively eliminates light reflections, making the image look like paper or canvas, rather than a shiny screen.
Ultra-flat mounting: The included bracket allows the television to be hung almost perfectly against the wall.
Frames styled like a painting: The housing imitates traditional framing of artworks.
What will we find inside?
The heart of the new S7 is the MediaTek Pentonic 700 processor. For gamers, the television offers two HDMI 2.1 ports, a refresh rate of 144 Hz, VRR support, and AMD FreeSync Premium. The smart system is powered by Google TV (in the USA), which provides access to all popular streaming apps. If it comes to us, it will probably use the Vidaa system. Hisense also boasts its own graphics store, which offers over 1000 works (still less than the competition, but... for free 😉).
Price
Although the television has already debuted in the United States, the official Polish prices and release dates for the individual sizes are not yet known. The predecessor in the 55-inch version started at around 700 dollars (2799zł), so the new generation will likely maintain an aggressive pricing policy to compete with Samsung's The Frame.
