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HDR10+ Advanced arrives on Prime Video
Samsung has begun rolling out a new generation of the HDR10+ standard, which is intended as an answer to Dolby Vision 2. HDR10+ Advanced will appear globally this August on Samsung's 2026 TVs when using Amazon Prime Video. Interestingly, it will likely be the first new HDR format that users can actually test at home. Dolby Vision 2 is already being implemented in selected Hisense TVs, but for now there is a shortage of content mastered in that standard. Samsung therefore wants to take advantage of content availability and demonstrate its solution’s capabilities more quickly. The launch partner for HDR10+ Advanced is Amazon Prime Video, which also played an important role in HDR10+'s debut in 2017. Back then the platform made its entire HDR library available in that format. This time Amazon has not yet disclosed which specific movies and series will receive HDR10+ Advanced support. However, the new technology is not limited to improving the HDR picture alone. Samsung also promises intelligent processing of brightness, color, and motion, allowing the TV to better adapt the picture to each scene. This broader scope is what should allow HDR10+ Advanced to compete not only with classic HDR10+ but also with solutions developed by Dolby.
New standard will improve image brightness and motion smoothness
HDR10+ Advanced introduces several new features aimed at improving picture quality. The first is Enhanced Overall Brightness, a solution that uses extended statistical metadata to better take advantage of the capabilities of bright TVs. This lets compatible models more effectively use their potential when displaying bright HDR scenes. Another feature is AI-driven tone mapping, which is designed to preserve more detail in dark parts of the image. Samsung uses artificial intelligence to analyze scenes and adjust tone mapping accordingly. The third element is Intelligent Motion Smoothing, an intelligent motion-smoothing system that uses metadata analyzed on a per-scene basis. The system is intended to deliver smoother motion without completely sacrificing the cinematic character of the picture. For movie fans this may be controversial, since extra motion smoothing is often turned off by users who prefer a natural look. Samsung also notes that HDR10+ Advanced will offer additional features intended, among other things, for gaming and sports broadcasts. However, the new standard will not work on Samsung TVs when using Filmmaker Mode. At the moment, apart from Prime Video, no other streaming platform has announced support for HDR10+ Advanced, and there is also no information about support for the new standard on UHD Blu-ray discs.
HDR10+ Advanced is meant to be Samsung's response to the rise of Dolby Vision 2 and will arrive on select Samsung TVs via Prime Video in August 2026. The new standard doesn't focus solely on HDR, but also adds features that improve brightness, detail, and motion smoothness. For now, the biggest unknown is how much content will be available in this format. If Amazon quickly expands its library of compatible content, Samsung could gain a significant advantage over Dolby Vision 2.
source: flatpanelshd
