Katarzyna Petru
Streaming in recent years has ceased to be a cheap alternative to television. Subscription prices are rising, and the number of platforms is increasing. In 2026, many viewers are asking themselves a simple question: does Netflix still offer value commensurate with the price? On one hand, the service regularly provides high-profile premieres and its own productions. On the other hand, more and more people are rotating subscriptions, activating them only for the duration of a specific premiere. Profitability is beginning to depend not on the price itself, but on the method of use.
How much does convenience cost?
In 2026, the monthly cost of the highest packages is no longer symbolic. If someone maintains several platforms simultaneously, the total can approach the price of a traditional TV subscription. Netflix still offers 4K, Dolby Atmos, and a wide library, but not everyone realistically takes advantage of it.
Viewers are increasingly analyzing how many hours per month they actually spend watching. If the platform is turned on sporadically, the annual cost starts to look less attractive.
Library vs. Competition
Netflix still has one of the largest libraries of original productions. The problem is that the competition is not sleeping. Platforms like Disney+ and Amazon Prime Video are increasingly acquiring popular brands and offering major premieres in shorter intervals.
The effect? Users no longer stick to one platform all year round. The "turn on - watch - turn off" model is becoming the standard. In such a scenario, Netflix is still worth it, but as a seasonal service rather than a constant expense.
Is it worth staying permanently?
If you regularly follow series, watch documentaries, and take advantage of premieres right after their debut, Netflix can still be cost-effective. However, if the platform is mainly used for occasional binge-watching of a single production, short-term subscription activation might be more financially sensible.
In 2026, the key question is not "is Netflix expensive," but "are you using it often enough."
A Netflix subscription in 2026 may still make sense, but not for everyone. The biggest benefits go to viewers who regularly take advantage of the service and follow new releases. For others, rotating platforms and activating the subscription only when there is actually something to watch is becoming an increasingly popular solution.
