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Panel type: LCD VA Refresh rate: 144Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2025
Hisense E7Q PRO is the successor to the model E7NQ PRO from the 2024 lineup. In this review/test, we take a closer look and examine whether the new version actually brings something meaningful or is rather just a cosmetic refresh. We will see what the manufacturer has improved, which elements have been omitted, and — most importantly — whether the E7Q PRO makes sense as a choice in its price range.
6.6
Overall rating
The Hisense E7Q PRO is a television that clearly shows where the manufacturer has set its priorities. It is not a model focused on impressive HDR or cinematic fireworks in a dark living room. This is equipment tailored for universal use, with a strong emphasis on gaming and everyday streaming content viewing at a very attractive price. The biggest disappointment remains the abandonment of local dimming compared to the 2024 model. This is a decision that realistically affects the perception of black levels and contrast. On the other hand, the VA panel with high native contrast does everything it can to mask this loss, and in most everyday applications, it does quite well. The E7Q PRO shines where it is most expected today: in gaming. A 120 Hz panel, 144 Hz mode for PC, HDMI 2.1, variable refresh rate, low input lag, and a very good Game Bar make it one of the more interesting gaming choices in its price segment. Additionally, there is a reliably working VIDAA system, fast menu, and a sensible set of smart functions. It is not a perfect television. HDR brightness is clearly limited, motion blur is average, and viewing angles are typically poor for VA. However, if someone is looking for a television available in various sizes, whether for gaming, series, or everyday viewing, and is aware of its limitations, the E7Q PRO can provide a lot of satisfaction. It is not a step forward compared to its predecessor in any category. Rather, it is a different, more budget-friendly direction. Less cinematic, but cheap and very gaming-oriented. If this is what you're looking for, the Hisense E7Q PRO makes a lot of sense.
High native contrast of the VA panel
Great smoothness of tonal transitions, no visible posterization
Good tone mapping in typical HDR streaming content
Support for Dolby Vision
120 Hz panel, and even 144 Hz in PC mode
Highly developed features for gamers: HDMI 2.1, VRR, ALLM, G-Sync and FreeSync, Game Bar
Low input lag
The VIDAA system works quickly and reliably, voice search
Support for AirPlay
Support for multiple audio formats, including Dolby Atmos and DTS:X
*The 100-inch version effectively dampens reflections thanks to the matte panel
No local dimming compared to the 2024 model
Low brightness
Quite strong trailing of fast objects
Issues with readability of thin, dark text when working with a PC
No support for HGiG format for gamers
No USB recording feature
Movies and series in UHD quality
6.4
Classic TV, YouTube
6.5
Sports broadcasts (TV and apps)
6.3
Gaming on console
7.9
TV as a computer monitor
8.4
Watching in bright light
4.7
Utility functions
7.8
Apps
7.7
Sound quality
6.4
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HDMI inputs: 1 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Average
Stand type: Legs
Bezel color: Graphite
Stand: Fixed
Flat design: No
Accessories: Stand
Let's start with what stands out right after taking it out of the box. The Hisense E7Q Pro visually fits in with what this manufacturer has already accustomed us to in the mid-price range. It's a very clever design that masterfully masks its budget nature – at least until we look at it from the right angle. From the front, the television looks surprisingly modern. We have solid metal legs here and what tigers love most: a borderless design. The screen gives the impression that it is literally "floating" on the back part of the casing. The lack of a classic frame around the screen means that when the television is off, we essentially see only a black panel of glass. From the perspective of the sofa, it's really hard to guess that we are dealing with a design that is competing for customers on price. However, the magic somewhat fades when we peek at the "backstage." The back of the device ruthlessly reveals what class of equipment we are dealing with. This is where the magic of levitation ends, and hard economics begin. The back cover is made of rather flexible plastic, and the overall construction is somewhat marred by a protruding element hiding the electronics. This "hump" and the quality of the material at the back is a clear signal: yes, I look great in the living room, but those savings had to come from somewhere.
Select size:
6.3/10
Local dimming function: No
Result
6,850:1
Result
6,900:1
Result
7,300:1
Result
7,450:1
Result
5,950:1
Visibility of details in the lights:
In the category of blacks and contrast, the biggest change compared to the 2024 model unfortunately goes in the wrong direction. The Hisense E7Q PRO has lost local dimming technology compared to its predecessor, which immediately reflects on how the television handles blacks. In dark scenes, there is no longer as much control over the backlighting, resulting in the screen not being able to "cut off" black areas as effectively as the predecessor did. However, the 55-inch version defends itself with a strong point, which is the VA panel with high native contrast. In our measurements, the results reached around 7000:1, which translates to quite solid blacks and pleasant contrast during everyday viewing. However, it must be said plainly. Despite decent results, overall it performs worse than the 2024 model, precisely due to the lack of local dimming.
Halo effect and black detail visibility:
4.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 93.3%, Bt.2020: 68.1%
Luminance measurements in HDR:
Result
241 nit
Result
270 nit
Result
317 nit
Result
329 nit
Result
326 nit
If it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured about 250–300 nits, which is simply too little for HDR to look spectacular. It lacks that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble better SDR than true cinematic HDR. A consolation in all of this is the colors. We managed to confirm that the E7Q PRO is a PFS type television, meaning it has an additional filter that enhances color gamut coverage. As a result, even if the brightness doesn't deliver, the colors in HDR content can be adequately saturated and pleasant to the eye, without the feeling of a "faded" image.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
And how does the detail reproduction hold up in film scenes? Looking at it through the lens of the E7Q PRO's price, really well. The TV maps tones quite reasonably in typical HDR streaming content, which means the image remains coherent, and bright areas do not immediately turn into one white spot. In our test scene from the movie Billy Lynn, despite limitations in brightness, the overall appearance was surprisingly decent. Details did not vanish, and the scene maintained legibility. Naturally, in more demanding segments, such as the scene from the movie Pan, the factory tone mapping starts to "let go." The TV does not always manage to keep as many fine details as we would see on better-equipped and brighter models. Still, the overall perception of the image remains positive, especially when we remember the price range that the E7Q PRO plays in.
HDR luminance chart:
HDR luminance
Where factory tone mapping no longer suffices, Dolby Vision can really help. The E7Q PRO handles tones quite sensibly on its own, but in the most extreme film segments, it's clear that the presence of dynamic metadata gives it new life. Dolby Vision better distributes brightness in the frame, enhancing detail readability and reducing moments when the image becomes too flat or too uniform. Given the brightness of this model, that's nothing short of a lifesaver. With Dolby Vision, we often see more detail in the image, and HDR simply looks more sensible, even if the television can't "stun" with lighting effects like much brighter models.
Static HDR10
Dynamic: Dolby Vision
6.9/10
In terms of color reproduction, we tested the Hisense E7Q Pro in Movie mode, which proved to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard, or Dynamic settings, offers the most natural colors right out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its color representation in standard SDR content. The color palette is very well tuned here, and errors in Color Checker tests often did not exceed a value of 3, which is an exceptional result rarely seen in such inexpensive TVs. The only drawback we noted in SDR is a tendency to darken some image elements, as indicated by a slightly raised gamma chart. The TV performs somewhat worse with colors in HDR mode. Here, color errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colors on the screen to appear too warm, and for some viewers, they may seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.
8/10
In the case of materials with a standard color range (SDR), our efforts in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on gentle white balance correction and gamma curve adjustment, which allowed us to recover details in the darker parts of the image that previously tended to get lost. It is worth noting, however, that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly the HDR mode. This is where we did the most work, which yielded spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency of blue color. After calibration, color errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.
9/10
The fluidity of tonal transitions is one of those categories in which the E7Q PRO shows class. When it comes to color blending and gradation, the television performs phenomenally, just like many other Hisense models. In practice, it was difficult to find major issues with tonal transitions in almost every test scene, even in the most demanding shots, close to grays and darker shades. By choosing the E7Q PRO, one can have peace of mind in this regard. Posterization shouldn't be a concern here, and the image in gradients remains clear and very pleasant to the eye.
6.5/10
Smooth transition function
Image without overscan on the SD signal
When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and does not fall drastically behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "overdrawn." However, the smoothing function presents a bit worse. It can indeed be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.
6.9/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
In the category of motion blur and fluidity of movement, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu displays more options for smoothing the image. Among other things, we have frame interpolation options, which allows us to adjust the fluidity for sports or for movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.
Blur (native resolution, maximum refresh rate):
Blur (4K@144Hz):
Unfortunately, when it comes to the trailing itself, it is already much more average. The applied matrix performs averagely here and can trail significantly, regardless of whether we are using 120 Hz or 144 Hz. Higher refresh rates improve responsiveness and provide more options, but they are not a magic cure for the characteristics of the panel itself.
8.5/10
The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "thorn" of Hisense, which is the lack of support for the HGiG format due to the constantly active tone mapping, we practically get everything one might expect from a television that is supposed to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a distinctly "gaming" edge and actually makes life easier while playing.
9.8/10
Input lag performs very well. At 120 Hz, it drops below 10 ms, ensuring that the TV's response to our movements is practically instantaneous. In dynamic games, this is felt immediately; the controls remain responsive, and the delay does not hinder even in fast titles focused on reflexes.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 17 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 8 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Poor
Input lag in PC mode (4K, maximum refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
Working with a computer on the E7Q PRO is really good, especially if we look at this TV as a large screen for gaming. We get support for variable refresh rate (G-Sync and FreeSync) and refresh rates up to 144 Hz, so in fast-paced titles, the image can look very smooth and stable – it’s hard to have bigger complaints at this price. However, there is one clear downside. Regardless of the set refresh rate, there are issues with the readability of very thin, dark text. On our unit, it sometimes happened that mainly vertical "strokes" of letters were visible, making some texts difficult to read, and sometimes even impossible to decipher. For gaming – great. For working with text on a dark background – it can be quite annoying.
3.2/10
Brightness drop at an angle of 45 degrees: 74%
The viewing angles on the E7Q PRO are exactly what one would expect from a VA panel, and the 55-inch size we tested uses just that. This means one thing. Sitting directly in front is very good, but a slight shift to the side causes the image to start losing saturation and a noticeable amount of brightness. The E7Q PRO is no exception here; it behaves typically for this technology. It's simply the price to pay for the high native contrast that VA can offer in return. One could say that it is the opposite of IPS or ADS panels, which usually provide better angles but much weaker black levels and contrast.
4.7/10
Panel finish: Satin
Reflection suppression: Decent
Black levels during daytime: Good
The performance of the television during the day in the E7Q PRO has one clear advantage, which is the satin coating of the panel. Reflections are suppressed quite decently, and in practice, it is this feature that saves this model the most in brighter rooms. The problem is that the screen itself is not particularly bright, which means that in more difficult lighting conditions, the television may struggle to cut through the daylight. For this reason, we would not recommend the E7Q PRO as the first choice for very bright living rooms.
*However, it's worth adding an important exception. The 100-inch version performs significantly better here. It has been equipped with a matte panel and is noticeably brighter. So if someone is wondering how 100 inches compares to the smaller sizes of this model, the answer is simple. Definitely better, especially in daytime use.
Panel brightness
Average luminance SDR
Hisense E7Q PRO / E79Q PRO: 308 cd/m2
7.8/10
System: VIDAA
System performance: Good
When it comes to the features of the TV and Smart TV system, VIDAA on the E7Q PRO operates quickly and stably. The menu responds smoothly, applications launch without annoying lag, and the whole experience feels polished. It includes all the essential smart features, such as AirPlay, screen mirroring, and even voice search that works in Polish. From the perspective of everyday use, it's hard to say there are shortcomings, at least at first glance. However, the biggest drawback of the VIDAA system remains the lack of music applications. This is something we are still waiting for, and we hope it will appear over time because then the system would be almost complete.
A significant surprise, and at the same time disappointment, is the lack of USB recording functionality. In the more expensive Hisense models from the 2025 lineup, such an option is already available, while the E7Q PRO has been deprived of it. A small consolation is the presence of analog audio inputs, which may still be useful for users with older equipment. However, one must keep in mind that in this version of VIDAA, available on the E7Q PRO, USB recording simply does not exist.
7.7/10
8.5/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
The built-in file player works quite well in the E7Q PRO. In everyday home use, it should be sufficient, as it opens most popular audio, video, and photo formats without major issues. If someone occasionally plugs in a USB drive with a movie or plays family materials, they are unlikely to have reasons to complain. The biggest surprise for us was the photo player. For some reason, it would not open certain files at specific resolutions. Therefore, when planning a slideshow of vacation photos from a USB drive, it’s worth ensuring in advance that the photographs are saved in a resolution that the TV accepts without issues.
6.4/10
83dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the E7Q PRO has one very big advantage. It plays evenly, cleanly, and understandably, especially when it comes to dialogue. When watching regular television, news, or series, you can be sure that the words do not get lost in the background, and you don't have to keep adjusting the volume. There are also downsides, typical of budget constructions. It lacks depth, and the bass is practically nonexistent, which means that films and music do not have the "weight" that better audio can provide. In return, the E7Q PRO compensates with compatibility. The TV supports most popular audio formats, including Dolby Atmos and DTS:X, so regardless of the source, it is easy to transmit sound to external equipment in the appropriate format, without unnecessary complications.
Sound Quality Test:
83dBC (Max)
75dBC
Software version during testing: v0000.09.09P.PO930
Panel uniformity and thermal imaging:
Backlight Type: PFS LED
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