Katarzyna Petru
As of October 8, a significant change has occurred on the Disney+ platform in Europe, Australia, and other international markets – the well-known Star tab has been officially replaced by Hulu. This is a major step for Disney towards the global unification of its brands.
Hulu instead of Star
Hulu will now become a global general entertainment brand within Disney+, encompassing all content that does not directly fit under categories like Disney, Pixar, Marvel, Star Wars, or National Geographic.
– “The strength and value of the Hulu brand will reach viewers around the world on October 8, when it becomes a global General Entertainment brand in Disney+, replacing Star in international markets,” Disney announced.
If you open the Disney+ app in Poland, Europe, or Australia, the Hulu tab should already be visible in the service's interface.
What’s new to watch on Hulu on Disney+?
This month, a new batch of titles will debut in the Hulu section, including:
The Balloonist
The Empty Man
The Lost Station Girls
Fate
Oklahoma City Bombing: One Day in America
Murdaugh: Death in the Family
To Cook a Bear
In the coming weeks, series such as The Kardashians S7, All’s Fair, The Secret Lives of Mormon Wives S3, and A Thousand Blows S2 will also be released.
Full integration in the USA and a new interface
In the United States, Disney is working on the full integration of Hulu with the Disney+ app, which aims to simplify access to content and unify the user experience. It’s worth recalling that Hulu was created as a joint platform of NBCUniversal, Fox, and Disney, but last year Disney acquired 100% of the shares in the service.
Along with this change, Disney+ is also introducing a new user interface, which is currently being tested in the USA. It is expected to appear in Europe later this year, along with additional personalization features.
Price Increases and Disney's New Direction
New content and a redesigned interface are not the only changes – in recent weeks, Disney+ has also announced price increases in the United States and many European countries.
However, this is also the beginning of a new era: Hulu within Disney+ is set to become a global hub for series and films aimed at adult audiences – something like a combination of Netflix and FX within a single application.
Hulu replaces Star on Disney+ – the change is already visible in Poland and across Europe.
More content, new interface, and consistent branding – Disney is unifying its services worldwide.
