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Apple has a chance to rise to third place among the largest laptop manufacturers in the world as early as 2026. According to forecasts, the company is set to overtake Dell, which would be a significant achievement considering the competition in the market.
Apple is growing thanks to new models
Forecasts suggest that Apple could sell as many as about 28 million MacBooks in 2026, which signifies a clear increase compared to the previous year. The new MacBook Neo is expected to play a significant role, targeting the lower price segment and attracting new users. As a result, Apple is no longer solely focusing on expensive devices but is beginning to compete in more affordable price ranges as well. This allows the company to reach a broader group of customers and increase its market share.
Wide range of offerings and proprietary technologies
Apple builds its position also thanks to a broad portfolio. From cheaper models, through the MacBook Air, to the professional MacBook Pro, the company covers almost every market segment. A significant advantage is also technological independence. Apple uses its own chips, which provides greater control over performance, energy efficiency, and the release cycle. Unlike its competitors, it does not have to adapt to the releases of processors from other companies, allowing it to respond more quickly to market changes.
If the forecasts prove correct, Apple will strengthen its position as one of the market leaders in laptops. Growing sales and an expanded offering show that the company is successfully competing for new users and increasing its significance in the industry.
source: techpowerup
