Redakcja Choose TV
Amazon has decided to further compete for viewers and is introducing a new package as part of Prime Video. This time, it involves combining two popular services, Apple TV and Peacock, into one subscription. The total cost is $20 per month, and although the offer is time-limited, it already shows the direction in which the streaming market is headed.
One package instead of two subscriptions
The new offer allows you to save about 10 dollars a month compared to paying separately for both services. In practice, this means access to the entire library of productions from both platforms, from Apple TV series to popular shows and movies available on ChooseTV, including content from NBC and Universal. Both services operate practically ad-free, although live sports broadcasts remain an exception. ChooseTV Premium Plus additionally offers the ability to download content for offline use and access to local NBC channels, which increases its functionality compared to the standard version.
Streaming is increasingly resembling bundles
Amazon's move is not coincidental. Streaming platforms are increasingly joining forces to keep users who are starting to feel fatigued by multiple subscriptions. Instead of several separate services, companies are offering packages reminiscent of old cable television, but in a modern version. The condition for taking advantage of the offer is having an active Amazon Prime subscription, and the package is currently available only in the USA. However, this may just be the beginning; if the solution proves effective, similar bundles may also appear in other regions.
The new package shows that the future of streaming is not only competition but also collaboration between platforms, which aims to simplify life for viewers and reduce costs.
source: cnet.com
