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Microsoft and its Xbox brand are increasingly moving away from a strategy of full exclusivity. The latest data shows that releasing games on PlayStation 5 is becoming genuinely profitable. According to reports, Microsoft has already earned around $667 million from selling its titles on Sony's console, and this figure does not even include major hits like Call of Duty. This is a clear signal that the gaming industry is entering a new era, where not only the platform matters, but above all, the reach and number of players.
Multiplatform is worth it
The biggest success turned out to be Forza Horizon 5, which sold millions of copies on PS5, clearly outpacing other titles. Games like Sea of Thieves and Grounded also performed well, demonstrating that even productions previously associated solely with Xbox can find a large audience on a competing platform. At the same time, not all releases were equally successful; some titles sold significantly weaker, which shows that mere presence on PS5 does not guarantee success. Nevertheless, the overall result is very positive. Importantly, these figures do not include the biggest brands, which means that actual revenues could be even higher. This only reinforces the argument that the strategy of releasing games on multiple platforms makes business sense and could become the new standard in the industry.
Xbox Changes Strategy - The End of Exclusivity?
The change in approach is not coincidental. Xbox is currently undergoing a transformation, trying to rebuild its position after a more challenging period. The decision to publish games on PS5 is a way to increase revenue and reach a larger number of players, but it also raises questions about the future of exclusivity. On one hand, there are announcements of upcoming titles for PlayStation, while on the other, rumours circulate about a possible return to a more closed ecosystem. However, for now, it seems that Microsoft is focusing on flexibility. Instead of competing solely with hardware, the company wants to win with content and the availability of its games. If this model holds, it could completely change the way we perceive competition between platforms.
Xbox proves that making money on competing platforms makes sense. Hundreds of millions of dollars from PS5 is a strong argument for further developing a multiplatform strategy.
source: mp1st
