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Pixel 11 will be just an improved version of its predecessor
The launch of the Google Pixel 11 series is fast approaching, but the more information that appears about it, the harder it is to talk about a major revolution. According to leaks so far, Google intends to keep the well-known look of the phones, and the list of new features does not look particularly impressive. The company appears to be focusing on further developing the current concept rather than completely redesigning its phones. The approach need not be bad, since the distinctive look of the Pixels has already become one of the most recognisable elements of Google's smartphones. The problem arises when, along with retaining the design, the user also gets very similar hardware capabilities. The Pixel 11 may therefore be attractive primarily to people using much older models, such as the Pixel 6 or Pixel 7. For owners of newer generations, there may be far fewer reasons to upgrade. Google has already suggested that larger design changes to the Pixels will occur roughly every two or three years. This year's generation may therefore be another stage of calmly evolving the current design, rather than an attempt to build a phone from scratch. Leaks have included, among other things, information about a matte finish on the Pixel 11 Pro, and a slimmer design for the Pixel 11 Pro Fold. Google may also offer new colour options, but such changes are hard to consider a sufficient reason to buy a new phone. The biggest problem for the Pixel 11 could be the lack of a single feature that would clearly distinguish it from its predecessor.
Pixel 12 should focus on battery, camera and performance
If Google really wants to attract users more strongly with the next generation, the Pixel 12 would be a good time for much bigger changes. One of the most anticipated upgrades should be a better camera, especially on the base model and in the telephoto lens. Competitors increasingly use larger sensors and advanced telephoto systems, so Google could have plenty of room for improvement here. Another important element is the battery, which some users believe should receive a significantly larger capacity. Using silicon-carbon technology could help by increasing capacity without proportionally increasing the battery's size. Charging speed and the phone's overall energy efficiency are equally important. Users also expect ever better performance from the processor, modem and the whole system-on-chip responsible for the smartphone's operation. Google is reported to be working with TSMC, so the question arises why the company still has not used that collaboration to more clearly close the gap with rivals. The Pixel 12 could therefore be a much more interesting launch if Google prioritised the smartphone's core elements instead of focusing on further small additions. In the case of the Pixel 11, one of the main new features is said to be the HiLight function, but according to available information its capabilities may be relatively limited. That does not, of course, mean the Pixel 11 will be a bad phone, since it can still offer great software, cameras and long-term support. The problem is rather that a good phone is not always an exciting upgrade for someone who already owns the previous generation.
Google Pixel 11 looks set to be a safe and conservative update to the line, which may not give owners of recent models many reasons to upgrade. The company will likely retain the distinctive design while introducing a few minor hardware and software changes. Greater expectations can therefore be placed on the Pixel 12, which should receive a more powerful camera, a larger battery, faster charging and better performance. The Pixel 11 will debut on 12 August, so we will soon find out whether Google really has any surprises left.
source: 9to5google
