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Samsung may completely overhaul the naming of its TVs in 2027. Instead of the current designations, such as Neo QLED, OLED or Micro RGB, the manufacturer would introduce three categories: Basic, Plus and Ultra. However, that's not the only change the South Korean giant is planning.
Samsung TVs like Galaxy smartphones?
According to South Korean site ETNews, Samsung is considering simplifying its TV lineup into three main categories: AI TV Basic, AI TV Plus and AI TV Ultra. The split would mirror the Galaxy S smartphone naming, where the different versions vary in positioning and features.
The most expensive Ultra series would primarily include high‑end OLED and Micro RGB TVs. By contrast, Basic would focus on cheaper Mini LED models. It is not yet known which devices would fall into the middle Plus category. The changes would not affect the core Crystal UHD series.
Samsung wants to sell more than 40 million televisions
According to industry sources, the manufacturer also plans to scale back production of some televisions that use quantum dots. Mass production of the existing QD models would end after 2027.
The renaming could be part of a broader Samsung strategy. The company would increase shipments from around 35 million televisions in 2026 to more than 40 million in 2027. At the same time, AI services available via subscription could play a larger role in generating revenue.
So far Samsung has not officially confirmed these plans. It is also unclear whether the new labels will completely replace the technology names, or will merely become a more prominent marketing element.
Sources: ETNews, PRAD
