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Ubisoft has made another difficult decision and cancelled the Alterra project, a cozy game inspired by titles such as Animal Crossing and Minecraft. The production was in development, but according to internal information, the project was suddenly halted, and the team working on the game was reassigned to other tasks. This is another example of how Ubisoft is increasingly scrutinising its projects and eliminating those that do not align with the company's current strategy.
Why Alterra was cancelled
Ubisoft's official position indicates what is known as portfolio management, which involves the continuous evaluation of projects in terms of quality, market potential, and alignment with the company's long-term goals. In practice, this means that Alterra may have been deemed too risky or simply not competitive enough in the current market. The cozy game segment is becoming increasingly crowded, and success in it is no longer as easy as it was a few years ago. Ubisoft evidently decided that it was better to allocate resources to other projects rather than continue to invest in something that may not yield a return.
The next stage of changes at Ubisoft
The decision to cancel the game fits into the broader actions of the company, which has been looking for savings for some time and trying to increase efficiency. In March, layoffs occurred, and now we see a more selective approach to game production. Ubisoft wants to focus on projects with greater potential, which may mean a greater emphasis on established brands and fewer experiments. At the same time, it is worth noting that in this case, the team did not lose their jobs and was transferred to other projects, which suggests an attempt to mitigate the negative effects of such decisions.
Cancellation of Alterra shows that Ubisoft is entering a more cautious stage of development, where profitability and market potential are the primary considerations. For players, this means fewer risky, experimental projects, but possibly a greater focus on large, polished productions.
source: techpowerup
