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Samsung has officially confirmed the withdrawal of sales of televisions and most RTV and household appliances from China. This is a huge change for the market, as the company is leaving the largest television market in the world and making way for local producers such as TCL, Hisense, and Skyworth.
Samsung stops selling televisions and RTV equipment in China
Samsung's decision encompasses not only televisions but also monitors, projectors, audio equipment, refrigerators, air conditioners, washing machines, and other household devices. The company explains the move by the "dynamically changing market environment" and difficulties in continuing to compete with Chinese brands. Just a few years ago, Samsung was one of the leading television manufacturers in China and offered a full range of models from OLEDs and Neo QLEDs to lifestyle televisions like The Frame. However, the situation began to change significantly with the aggressive development of local manufacturers, who offer increasingly better specifications at much lower prices.
Chinese brands have practically taken over their own market
According to AVC data, Samsung's share of the Chinese television market has dropped to just around 3.6 percent. Meanwhile, local manufacturers already control over 94 percent of the entire market. TCL and Hisense, in particular, are experiencing strong growth, competing more boldly on a global scale and regularly introducing new technologies such as Mini LED and RGB LED. Samsung's withdrawal could further strengthen the position of Chinese giants. TCL had previously briefly surpassed Samsung in terms of the number of televisions sold worldwide, and it may now come even closer to the position of global leader. This also serves as a clear warning signal for other foreign brands trying to maintain a presence in the very challenging Chinese electronics market.
Samsung officially ends the sale of televisions and most consumer electronics and home appliances in China. The company is losing the battle against local manufacturers, who have practically dominated the world's largest television market.
source: flatpanelshd
