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Apple has the chance to move up to third place among the largest laptop manufacturers in the world as early as 2026. According to forecasts, the company is expected to surpass Dell, which would be a significant achievement considering the competition in the market.
Apple is growing thanks to new models
Forecasts indicate that Apple could sell as many as around 28 million MacBooks in 2026, which marks a significant increase compared to the previous year. A major role is to be played by the new MacBook Neo, which targets the lower price segment and is expected to attract new users. This means that Apple is no longer focusing solely on expensive devices but is beginning to compete in more affordable price ranges as well. This allows the company to reach a wider group of customers and increase its market share.
Wide range of offerings and proprietary technologies
Apple builds its position also thanks to a broad portfolio. From cheaper models, through the MacBook Air, to the professional MacBook Pro, the company covers practically every segment of the market. A significant advantage is also technological independence. Apple uses its own chips, which gives it greater control over performance, energy efficiency, and the release cycle. Unlike its competitors, it does not have to adapt to the release of processors from other companies, allowing it to respond more quickly to market changes.
If the forecasts prove correct, Apple will strengthen its position as one of the leaders in the laptop market. Increasing sales and an expanding product range show that the company is effectively competing for new users and enhancing its significance in the industry.
source: techpowerup
