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Apple has announced new results regarding its environmental strategy, and it is doing so with great flair. As much as 30 percent of the materials used in products from 2025 came from recycling, which is a record in the company's history and an important step towards achieving Apple's 2030 plan.
Recycling on a Large Scale
One of the greatest achievements is the complete transition to recycled cobalt in batteries and rare earth elements recovered from magnets. This is a huge change, as these materials are crucial for electronics production and at the same time difficult to source in an environmentally friendly way. Additionally, Apple has made changes in the production of components, such as printed circuit boards, where it also uses secondary raw materials. The company emphasises that the entire supply chain must meet high environmental and social standards.
End of plastic in packaging
Apple has also achieved one of its most prominent goals of eliminating plastic from packaging. Currently, products are packaged in paper materials that are easily recyclable at home. This is the result of many years of work on alternatives to plastic components. Over the last five years, the company has avoided the use of thousands of tonnes of plastic, which translates to hundreds of millions of "saved" bottles.
Energy, Water and the Future
The company is also investing in renewable energy and water conservation. Its suppliers generate tens of millions of megawatt-hours of clean energy, and Apple is gradually reducing its carbon footprint; emissions are now over 60 percent lower than in 2015. At the same time, new recycling technologies are being developed that will enable the recovery of even more materials from used devices.
Apple shows that ecology is becoming a key element of technology development, although the question remains as to how significant an impact these actions have on the real market.
source: Apple
