U7S PRO / U77S PRO
Available screen sizes:
Complete the survey to find out the result
Panel type: LCD VA Refresh rate: 165Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2026
The Hisense U7S Pro is the official television of the FIFA World Cup 2026. This model debuts as the direct successor to the U7Q PRO variant from 2025 and introduces several technical changes. Contrary to the initial announcements that mentioned the use of Mini-LED RGB backlighting, the final retail version is equipped with QD-Mini-LED backlighting. The question, however, is whether it's worth buying? We tested it for you!
7.7
Overall rating
The Hisense U7S Pro is undoubtedly a successful model, but it’s designed for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its powerful brightness (over 2200 nits in HDR) and matte screen, you can count on a comfortable picture during the day – no squinting or battling reflections. This excellent daytime performance goes hand in hand with rich features. We get great upscaling for lower-quality content (e.g. traditional TV), a brilliant remote, and sound refined by Devialet. Importantly, this bright screen also squeezes out maximum features for gamers, with four HDMI 2.1 ports, VRR, ALLM, and refresh rates up to 330 Hz! All these features make it a true monster for consoles or PCs, provided we overlook its lack of support for the HGiG format. However, while the TV shines (or “mattes”? 😉) during the day, certain compromises emerge after dark. Even though the screen received a significant upgrade compared to last year's model in terms of the number of Mini-LED dimming zones, there is no noticeable improvement in black quality in the new generation. Generally, it is good, but there are times when it feels like the algorithms can't quite handle such a large number of dimming points. It’s clear that – like every Mini-LED – the U7S Pro struggles against OLEDs during nighttime viewing. Nonetheless, it remains a very versatile, well-equipped television for everyday use. So, if you’re looking for a TV that will give you a satisfying picture at any time of day and don’t want to pay as much as for the top models, this one will be an excellent choice.
Very high brightness: Over 2200 nits in HDR
Good black levels and contrast: VA panel (65") + 960 Mini-LED zones
QLED: Wide colour gamut coverage
Outstanding upscaling: Very good processing of weaker signals
Perfect for bright living rooms: High brightness + matte panel
Rich format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X
Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar
Exceptional sound: Built-in subwoofer + Devialet tuning
Remote: Solar panel, USB-C, backlighting, numeric keypad
Recording programs to USB
No support for HGiG format (consoles)
App deficiencies: Limited availability of some apps in the HomeOS / VIDAA system
Poor image at an angle: additionally, the matte screen loses its ability to minimise reflections
Movies and series in UHD quality
7.3
Classic TV, YouTube
7.1
Sports broadcasts (TV and apps)
6.6
Gaming on console
8.2
TV as a computer monitor
8.4
Watching in bright light
8.1
Utility functions
9.4
Apps
7.7
Sound quality
7.8
Complete the survey to find out what fits your preferences
HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Bezel color: Graphite
Stand: Height adjustment
Flat design: No
Accessories: Stand
The U7S Pro looks like most Mini-LED TVs in its class. It has fairly thin black bezels around the screen, creating a "borderless" effect. The bottom bezel is noticeably thicker than the other three. Two logos are placed on it – the manufacturer's and a note of the brand Devialet, which had a hand in this model when it comes to sound tuning. The TV is equipped with a central stand shaped like a diamond, allowing it to fit even on narrow furniture. The central stand has an adjustable height. Unfortunately, the device itself is not among the sleekest, meaning it cannot be mounted perfectly flat on the wall. In fact, this is the only thing to criticise about the U7S PRO (when it comes to appearance).
Select size:
7.5/10
Local dimming function: Yes, number of zones: 960 (24 x 40)
Result
346,350:1
Result
13,500:1
Result
19,050:1
Result
9,950:1
Result
6,450:1
Visibility of details in the lights:
The U7S Pro in the 65" variant we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, blacks are really very good here. In dark scenes, watched with a slight light on, the effect can even resemble OLED TVs – as our first test scene from the movie Oblivion brilliantly demonstrated. Unfortunately, when more fine, bright elements appear on a dark background, the local dimming algorithm begins to show its weaknesses. The contrast can clearly drop then, and a "halo" effect, or characteristic glow (known as blooming), becomes noticeable around bright objects. However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – while there are many dimming zones, there will always be fewer than independent pixels in an OLED, so it is physically impossible to completely avoid this. Interestingly, although the new U7S Pro model has almost twice as many local dimming zones as last year's U7Q Pro, it did not bring any significant improvement in this aspect in practice.
6.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 96.4%, Bt.2020: 81.5%
Luminance measurements in HDR:
Result
1041 nit
Result
458 nit
Result
1104 nit
Result
528 nit
Result
897 nit
Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measurement equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering this model is positioned rather as a mid-range option.
However, as we know, peak brightness on test patterns is one thing, and actual movie scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Admittedly, in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – but the real challenge comes from aggressively tuned local dimming algorithms. Because of these, small bright details, such as stars or the moon in the night sky, become noticeably dimmed. The television tries to maintain deep blacks at all costs, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.
It's worth praising the colour reproduction. The new U7S Pro is a QLED type construction that provides a very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, not a solution based on a PFS filter. As a result, color saturation has significantly increased, and the coverage of the most demanding BT.2020 space has exceeded the 81% barrier.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
When looking at actual movie scenes, it's hard to fault the U7S Pro seriously. In most shots from films mastered to around 1000 nits (like in Billy Lynn), the picture was full of detail. Bright effects did not merge into one blob, and the overall image had the right depth. The TV struggled a bit more with content mastered much higher – a perfect example is the scene with the sun from the film Pan (2015). Unfortunately, there, Hisense couldn't perfectly separate the strong sunlight from the clouds in the background, causing some details to fade away. However, it's worth remembering that such extreme scenes are rare unless we're watching films on UHD Blu-ray discs. Perhaps the TV would have pulled more detail from this if it had a properly functioning HDR "tone mapping" feature. Unfortunately, turning it on caused excessive brightening of the entire screen, so for a reliable picture, we simply recommend switching it off.
HDR luminance chart:
The television supports classic formats such as HDR10 and broadcast HLG. A big plus for Hisense is that it supports both competing standards of dynamic metadata: HDR10+ and Dolby Vision. The manufacturer even mentions support for Dolby Vision 2, but as of today, there are no such contents on the market, so it's more of a curiosity for the future. As shown in our comparison, the dynamic formats do not bring any colossal change here – mainly because the television itself is already very bright. Nevertheless, it can be noticed that Dolby Vision retrieves a slightly greater amount of detail in bright areas. This is definitely a plus, as the vast majority of films and series on streaming platforms are released in this format.
Static HDR10
Dynamic: Dolby Vision
4.7/10
We've tested the U7S Pro model – as we always do – in the best factory-tuned picture mode, which is Filmmaker Mode. We can assess the displayed colours in two ways. The most disappointing was the profile intended for watching SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly too yellow, which was a direct consequence of a poorly set white balance. As our graphs show, there is a huge deficiency of the blue component here, which drastically affected the overall colour temperature. This is clearly evident on the ColorChecker charts and the colour palette graphs, where most samples leaned towards yellow. Fortunately, the factory HDR mode performed much better – there the colour errors hovered around a Delta E value of 3, which is already a really solid result.
7.5/10
We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.
9.5/10
Digital image processing has been a true hallmark of Hisense for some time now. In the U7S Pro model, we did not notice any serious issues with so-called color banding, or posterization effect. The individual shades transition nearly perfectly and smoothly into one another, without the annoying effect of jagged edges or visible "steps" on gradients.
7.8/10
Smooth transition function
Image without overscan on the SD signal
The digital processing of lower quality signals is at a very high level here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling also performs well, which is the TV's ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked appealing.
7.2/10
Maximum refresh rate of the panel: 165Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 60%
Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in gaming mode, it can even reach 330 Hz at Full HD resolution. However, it is important to remember that these highest numbers do not have much significance in everyday usage, as most content supports a maximum of 120 Hz (e.g., when playing on a console). Nevertheless, the TV handles motion quite well and performs really well for an LCD construction.
It's hard to fault the fluidity. In the menu, we find a motion smoother called "Motion Enhancement," which has two sliders: motion blur reduction and judder reduction. They allow for manual configuration of the smoother, which works well in both movies and sports, effectively enhancing the raw TV signal.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Blur (1080P@330Hz):
The panel used this year has minimal smudging compared to last year's, which is definitely a plus. However, you can still see slight blurriness trailing behind objects—especially against darker backgrounds. The clarity of moving images can be further enhanced by activating the BFI feature called "Clear Motion". While it does create a double contour effect, which can be annoying with slow film materials, some users might appreciate its usefulness in sports.
8.5/10
If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.
9.7/10
When it comes to delays, it's really good. Results below 10 ms for content at 120 Hz are great news because the response to moving the stick or pressing a button on the pad is immediate. At the standard 60 Hz, the delay increases to around 18 ms – that's still low enough that even a hardcore gamer won't notice it. The only thing you could nitpick about here is playing with Dolby Vision turned on. In that case, the input lag can jump to about 30 ms. However, it must be honestly admitted that these are still not values we would consider bad or that would hinder comfortable gameplay.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 27 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 18 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (max. resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Average
Input lag in PC mode (4K, max. refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 165Hz
G-Sync: Yes
U7S Pro, as we mentioned before, is great gear for gamers – including PC gamers. The TV has an impressive refresh rate of 165 Hz at 4K resolution, and when it’s switched down to Full HD, it can even reach 330 Hz! These values are typically found in monitors, not TVs! Plus, the TV works seamlessly with Nvidia or AMD graphics cards thanks to G-Sync and FreeSync.
Regarding text clarity on the desktop, it’s quite good – the TV supports full colour sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there is a slight catch: text readability significantly worsens when the TV is running in 165 Hz or 144 Hz mode. To fix this and achieve much better, sharper fonts, it’s best to simply change the refresh rate in Windows settings to 120 Hz.
2.8/10
Brightness drop at an angle of 45 degrees: 72%
Unfortunately, the U7S Pro does not offer the best viewing angles on the market. This is due to the VA panel used here, which, unlike IPS or ADS panels, shows significantly greater image degradation when viewed from the side. Colours lose their saturation, and contrast clearly drops. Interestingly, this characteristic applies not only to the panel itself but also to the external screen layer. The matte coating used here loses its "matte qualities" at large angles and starts to behave more like a glossy screen. Instead of diffusing light, it begins to reflect it more strongly, which can increase discomfort when used in a sunlit room. Therefore, to enjoy the best image quality and lack of reflections, it is best to sit directly in front of the screen when using the U7S Pro, if possible.
8.1/10
Panel finish: Matte
Reflection suppression: Good
Black levels during daytime: Good
The U7S Pro performs exceptionally well in brightly lit living rooms, thanks to the new matte screen coating. In this year's model, it effectively suppresses reflections from direct light hitting the television. While it may not be the deepest matte available on the market, it proves effective in most scenarios. However, it's important to keep in mind the aforementioned trait: when seated at an angle, the coating drastically loses its properties, and the screen begins to resemble a satin-gloss finish. So, if we have windows positioned at an unfortunate angle, those sitting on the side of the couch may struggle with noticeable reflections. Despite this minor inconvenience, the U7S Pro is still a fantastic choice for a bright living room. Besides the coating itself, its main advantage is its extreme brightness. In typical television content (SDR), the screen can achieve an average of up to 900 nits. This is an outstanding result that positions this model at the very top of the market.
Panel brightness
Hisense U7S Pro: 903 cd/m2
9.4/10
System: VIDAA
System performance: Good
Hisense U7S Pro on our European market traditionally relies on its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS". When it comes to the appearance of the system itself, there are no major revolutions – instead of purple accents, we simply have yellow. The system operates really smoothly and responsively. The television supports all typical Smart TV functions, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are primarily driven by AI. The only criticism that can be levelled at the Vidaa system is that it does not offer the broadest library of applications. At least, this is the case at the time of writing this review, which is in May 2026. (Application list at the bottom).
The U7S Pro also performs well as a traditional television for watching regular broadcasts, mainly thanks to the remote control with a physical numeric keypad that comes in the box. With this, you can easily and quickly enter the number of the station you’re interested in. In the evenings, there's no need to click blindly, as the operational part of the remote is backlit. Additionally, you don’t have to worry about batteries – the remote is equipped with a solar panel, and if necessary, it can simply be recharged using a USB-C port. It’s also worth mentioning that the HomeOS system (i.e. Vidaa) offers a program recording function from the built-in tuner directly onto a USB stick or drive, as well as the option to schedule recordings. This is a big plus, as such functionality is quite rare these days, and it will certainly please those who use antenna television.
7.7/10
8.3/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
Playing files from a pendrive on the U7S Pro isn't much of a problem. The TV handles the majority of files in photo, audio, or video format without any fuss. However, we have some concerns about the resolution of supported images – it is quite limited. It's worth noting because during testing, images with resolutions such as 12, 20, or 24 Mpix simply wouldn't play from the built-in player.
7.8/10
85dB
Maximum volume
Supported codecs (TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the U7S Pro is really good, definitely above average. Hisense has changed the design of the casing compared to the U7Q Pro model, and now at the back, we find a built-in subwoofer, which is a bass speaker. Thanks to this, the bass is well audible. The Chinese manufacturer is heavily promoting its collaboration this year with engineers from Devialet, who were responsible for the audio tuning in this model. Evidence of this is the previously mentioned logo on the casing. The only thing we have to criticise is the TV’s performance at full power. At maximum volume (set to 100%), the casing vibrates unpleasantly, and the annoying creaking of plastic is clearly audible. Fortunately, lowering the volume to around 80% completely eliminates this problem.
Acoustic Measurements
No acoustic data
Software version during testing: V01.09.50D.Q0115
Subpixel Structure:
Panel uniformity and thermal imaging:
Backlight Type: Mini-LED QLED
Founder and originator of the "ChooseTV" portal
Journalist, reviewer, and columnist for the "ChooseTV" portal
michal-woloszyn-title
12/29/2025
10/31/2025
9/25/2025
10/28/2025
12/15/2025