Katarzyna Petru
Hisense is announcing two strong new products in the premium projector segment – a completely new model XR10 and PX4-PRO, which will replace the current PX3-PRO. The manufacturer has already revealed some initial details, while the full technical specifications of both devices will be disclosed during the CES 2026 trade show.
The Chinese brand has been building a strong position in the projector market for years, mainly thanks to the TriChroma Laser technology, first showcased in 2019. It is Hisense that is behind the popularisation of the term "Laser TV", the most advanced example of which is the flagship ultra-short-throw projector L9Q (2025), capable of displaying a massive image from minimal distance to the wall.
Hisense XR10 – new league of laser projectors
The biggest new addition to the lineup is the Hisense XR10, described by the manufacturer as a “first of its kind” projector, designed for cinema lovers who expect cinematic image without compromises in design, flexibility, and quality.
The XR10 is housed in a compact, cube-shaped casing, stylistically closer to the M and C series, yet its capabilities are clearly set to exceed the previous Hisense designs. The manufacturer suggests that the new projector's performance could even compete with giant screens like the 136-inch MX MicroLED or the 116-inch RGB-MiniLED, showcased earlier this year. Key technologies of the XR10 include:
LPU 3.0 Digital Laser Engine – the latest generation of laser engine
pure RGB laser light source
new chipset with AI support
brightness up to 6,000 ANSI lumens, allowing for comfortable viewing even during the day
native contrast of 6,000:1
optical zoom 0.84x – 2.0x
image diagonal from 65 to even 300 inches
The projector uses 16 glass lenses that ensure high light transmission and temperature stability, as well as a new IRIS system that dynamically adjusts the aperture and exposure based on lighting conditions. This keeps the image optimal even when viewing starts at dusk and the light in the room gradually fades. Additionally, Hisense announces:
significantly expanded coverage of the BT.2020 colour space
6% speckle reduction
four-camera system + dual TOF, which automates the projector setup process
Hisense PX4-PRO – successor to PX3-PRO from the premium range
The second new arrival is Hisense PX4-PRO, which is the direct successor to the PX3-PRO. This model is based on the latest generation TriChroma Laser and also utilises the new IRIS system, known from the XR10. The key features of the PX4-PRO are:
resolution of 4K
3,500 ANSI lumens brightness
contrast ratio of 6,000:1
IMAX Enhanced certification
ultra-low latency, making it an attractive option for gamers as well
Although the PX4-PRO does not match the XR10 in terms of brightness and sophistication, it is still expected to offer very good image quality even in brighter rooms.
Prices – what to expect?
Hisense has not yet released official prices for the new models. For comparison, last year's L9Q currently costs around £3,999, while the PX3-PRO is in the range of £1,799. The new projectors will certainly not be cheap, but they will still remain significantly more affordable than extremely expensive solutions like the MX MicroLED (approx. 100,000 USD) or the Hisense 116UX MicroRGB (24,999 GBP).
Indicative comparison prices (current Hisense models)
Model | USD | AUD | GBP | EUR | PLN |
|---|---|---|---|---|---|
Hisense L9Q | ~5,100 | ~7,800 | 3,999 | ~4,650 | ~19,900 |
Hisense PX3-PRO | ~2,300 | ~3,500 | 1,799 | ~2,100 | ~9,000 |
Hisense MX MicroLED | 100,000 | ~155,000 | ~78,000 | ~92,000 | ~400,000 |
Hisense 116UX MicroRGB | ~31,500 | ~48,500 | 24,999 | ~29,000 | ~125,000 |
Prices are indicative and for comparison of segments only – official amounts for XR10 and PX4-PRO will be announced at CES 2026.
