Redakcja Choose TV
Sony has officially unveiled its Bravia TV lineup for 2026 and has introduced several significant changes for those planning to buy a new screen. The biggest addition is the debut of True RGB technology, which is intended to deliver better colour reproduction in LCD TVs. The maker is also expanding the range with new models across different price tiers and promises a more affordable OLED TV. At the same time, some of last year’s models remain on sale, making the offering even broader. Sony is clearly showing it wants to compete both in the premium segment and among more budget-friendly models.
True RGB comes to Sony TVs. Bravia 9 II and Bravia 7 II open a new chapter
The biggest launch in this year’s line-up are the Sony Bravia 9 II and Bravia 7 II, the first Sony televisions to use True RGB technology. The solution is based on an LCD backlight made up of red, green and blue LEDs, which allows for a much wider colour gamut close to the BT.2020 colour space used in modern HDR content. The new models remain LCD TVs, but use new panels developed by TCL CSOT that offer wider viewing angles. The flagship Bravia 9 II has as many as 1,530 local dimming zones in the 75-inch version and a peak brightness of up to 4,000 nits, making it one of the brightest televisions in Sony’s history. The model will be available in sizes from 65 up to 115 inches, and all versions except the largest will have a matte screen coating. Slightly lower in the line-up is the Bravia 7 II, which also uses True RGB but offers fewer dimming zones and lower brightness. The manufacturer emphasises that both models deliver noticeably better colour reproduction than conventional Mini LED TVs. Sony thus joins manufacturers such as Samsung, LG, Hisense, Philips and TCL, who are also developing their own versions of RGB LED technology. The company also points out that True RGB should not be confused with microLED technology, since a conventional LCD panel is still used. It’s a completely different solution despite the similar-sounding names. The debut of the new models marks the start of the next stage in the development of LCD televisions in Sony’s line-up.
New features, cheaper models and OLED for more users
Alongside its flagship designs, Sony has also prepared more affordable Bravia 3 II and Bravia 2 II models. The TVs don’t use True RGB backlighting or Mini LED, but still offer Google TV, Chromecast support and access to the most popular streaming platforms. The Bravia 3 II will also be available for the first time in a 100-inch version, expanding the range of very large screens. The manufacturer is also working on a new Bravia 6 series that, according to unofficial reports, is set to become the cheapest OLED TV in the brand’s history. New additions include a backlit USB-C rechargeable remote, a Direct Connect feature that enables wireless connection between the TV and Sony speakers, and a new My Cinema interface that lets you create separate picture and sound profiles for individual streaming apps. The TVs support HDR10, HLG, Dolby Vision, Dolby Atmos, DTS:X, IMAX Enhanced, AV1 decoding, Wi-Fi 6 and features designed specifically for the PlayStation 5. However, the manufacturer still hasn’t added support for HDR10+ or the new Dolby Vision 2 standard. It’s also notable that the most expensive models use the Pentonic 1000 processor, which means they only have two HDMI 2.1 ports, while the much cheaper Bravia 3 II offers as many as four. The first TVs from the Bravia 2026 line are due to go on sale in July. Sony expects the new True RGB technology and an expanded OLED offering will help the company compete more effectively with the biggest premium TV makers.
Sony has unveiled its Bravia TVs for 2026, introducing True RGB technology to its flagship LCD models. The manufacturer has also expanded its range with new mid-range TVs and is preparing the most affordable OLED TV in the brand's history.
source: flatpanelshd
