U7S PRO / U77S PRO
Available screen sizes:
Complete the survey to find out the result
Panel type: LCD VA Refresh rate: 165Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2026
Hisense U7S Pro is the official TV of the 2026 FIFA World Cup. It debuts as the direct successor to the U7Q PRO variant from 2025 and introduces a few technical changes. Contrary to early announcements that mentioned RGB Mini-LED backlighting, the final retail version is equipped with QD-Mini-LED backlighting. The question is, though, is it worth buying? We tested it for you!
7.7
Overall rating
Hisense U7S Pro is without doubt a successful model, but one built for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its huge brightness (over 2200 nits in HDR) and a matte panel, you can expect a comfortable picture during the day — no squinting or fighting reflections. This great daytime performance comes with rich features. You get excellent upscaling of lower-quality sources (e.g. traditional broadcast TV), a brilliant remote and sound tuned by Devialet. Importantly, the bright screen also squeezes out the maximum for gamers. There are four HDMI 2.1 ports, VRR, ALLM and refresh rates up to 330 Hz. All of these features make it a real beast for consoles or PC, provided you can forgive the lack of HGiG support. While the TV shines by day (or should I say "mattes"? 😉), some compromises appear after dark. Although the panel received a sizeable upgrade over last year’s model in terms of the number of Mini-LED dimming zones, there isn’t a marked improvement in black level performance in this generation. Generally it’s good, but sometimes it feels the algorithms don’t quite handle such a large number of dimming points. It’s clear that, like any Mini-LED, the U7S Pro will lose out to OLEDs during night-time viewing. Overall, though, it’s still a very versatile, well-equipped TV for everyday use. So if you’re after a TV that gives a satisfying picture at any time of day, without paying top-tier prices, this model is an excellent choice.
Very high brightness: Over 2200 nits in HDR
Good black levels and contrast: VA panel (65") + 960 Mini-LED zones
QLED: Wide colour gamut coverage
Excellent upscaling: Very good processing of lower-quality sources
Ideal for a bright living room: High brightness + matte panel
Extensive format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X
Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar
Better-than-average sound: Built-in subwoofer + Devialet tuning
Remote: Solar panel, USB-C, backlight, numeric keypad
Recording TV programmes to USB
No support for the HGiG format (consoles)
App limitations: Limited availability of some apps on HomeOS / VIDAA
Poor off-axis picture: the matte panel also loses its ability to suppress reflections
Movies and series in UHD quality
7.3
Classic TV, YouTube
7.1
Sports broadcasts (TV and apps)
6.8
Gaming on console
8.3
TV as a computer monitor
8.4
Watching in bright light
8.1
Utility functions
9.4
Apps
7.7
Sound quality
7.8
Complete the survey to find out what fits your preferences
HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Bezel color: Graphite
Stand: Height adjustment
Flat design: No
Accessories: Stand
The U7S Pro looks like most Mini-LED TVs in its class. It has fairly thin black bezels around the screen, giving a borderless effect. The bottom bezel is noticeably thicker than the other three. It carries two badges on it, the manufacturer's logo and a Devialet brand tag, since Devialet had a hand in tuning the sound on this model. The TV comes with a diamond-shaped central stand, so you can fit it even on a narrow piece of furniture. The central stand has adjustable height. The unit itself is unfortunately not among the slimmest, so you can't hang it perfectly flush on the wall. That's actually the only thing you could nitpick about the U7S Pro (in terms of looks).
Select size:
7.5/10
Local dimming function: Yes, number of zones: 960 (24 x 40)
Result
346,350:1
Result
13,500:1
Result
19,050:1
Result
9,950:1
Result
6,450:1
Visibility of details in the lights:
The U7S Pro in the 65" variant we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, blacks are really very good here. In dark scenes, watched with a slight light on, the effect can even resemble OLED TVs – as our first test scene from the movie Oblivion brilliantly demonstrated. Unfortunately, when more fine, bright elements appear on a dark background, the local dimming algorithm begins to show its weaknesses. The contrast can clearly drop then, and a "halo" effect, or characteristic glow (known as blooming), becomes noticeable around bright objects. However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – while there are many dimming zones, there will always be fewer than independent pixels in an OLED, so it is physically impossible to completely avoid this. Interestingly, although the new U7S Pro model has almost twice as many local dimming zones as last year's U7Q Pro, it did not bring any significant improvement in this aspect in practice.
Halo effect and black detail visibility:
6.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 96.4%, Bt.2020: 81.5%
Luminance measurements in HDR:
Result
1041 nit
Result
458 nit
Result
1104 nit
Result
528 nit
Result
897 nit
Let's start with the fact that the U7S Pro is an impressively bright TV. In calibrated mode our test equipment recorded a staggering 2200 nits of peak brightness. That's an excellent result, especially given that this model is positioned more as a mid-range set.
As we know, peak brightness on test patterns is one thing, and real film scenes are another. Unfortunately, in real-world footage the backlight output drops noticeably. In the most demanding moments the TV can still exceed 1000 nits, which is still a great result and sits well within the HDR mastering standards for most films, but the real challenge comes from aggressively tuned local dimming algorithms. Because of them, small bright details, like stars or the moon in a night sky, are noticeably dimmed. The TV seems determined to preserve deep blacks, which is understandable, but sadly this comes at the expense of dynamic range and the overall HDR punch.
Colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year's model (U7Q Pro), this year's variant is a genuine QLED rather than a solution based on a PFS filter. As a result, colour saturation has clearly increased, and coverage of the demanding BT.2020 colour space has exceeded 81%.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
When watching actual film scenes, it's hard to fault the U7S Pro in any significant way. In most shots from films mastered to around 1000 nits (such as Billy Lynn), the image was full of detail. Bright highlights didn't wash together into a single blotch, and the picture had good depth. The TV fared a bit worse with content mastered much higher, a perfect example being the sun scene from Pan (2015). Unfortunately, Hisense couldn't perfectly separate the strong sun from the clouds in the background, so some details were lost. It's worth remembering, though, that such extreme scenes are rare unless you're watching films from UHD Blu-ray discs. The TV might have pulled more detail if it had a properly working "HDR tone mapping" function. Unfortunately, enabling it caused excessive brightening of the whole screen, so for an accurate picture we recommend simply switching it off.
HDR luminance chart:
The TV supports classic formats such as HDR10 and broadcast HLG. A big plus for the Hisense TV is that it supports both competing dynamic metadata standards, HDR10+ and Dolby Vision. The manufacturer even mentions support for Dolby Vision 2, but for now there is no content in that format on the market, so that's more of a curiosity for the future. As you can see in our comparison, the dynamic formats don't bring a huge change here, mainly because the TV is already very bright. Even so, you can see that Dolby Vision brings out slightly more detail in bright areas. That's a definite plus, because on streaming platforms the vast majority of films and TV series are released in that format.
Static HDR10
Dynamic: Dolby Vision
4.7/10
We tested the U7S Pro, as we always do, in the best factory-tuned picture mode, Filmmaker Mode. The displayed colours can be judged in two ways. The most disappointing was the profile intended for SDR viewing, i.e. classic TV, YouTube and other less demanding content. The image there had a distinct yellow cast, which proved to be a direct result of an incorrectly set white balance. As our charts show, this involved a huge deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour palette graphs themselves, where most samples drifted towards yellow. Fortunately, the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is a really solid result.
7.5/10
We do know, however, that the company Hisense is capable of much more – as previous generations have proven – which is why we simply couldn’t leave the factory flaws of the U7S Pro model unaddressed in everyday content. As always in such cases, we had the television undergo professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and compensating for deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally clean, and skin tones gained the proper, healthy hue. Importantly, the calibration not only tamed the capricious SDR mode but also maximised the potential of the panel, reducing average colour reproduction errors to values nearly imperceptible to the human eye. The only thing we need to criticise after the whole process is the very nature of the Mini-LED backlighting and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlighting doesn’t always work perfectly with the creator’s intent – depending on the scene being watched, the curve can noticeably run either above or below the reference, occasionally disrupting the ideal dynamic of HDR images.
9.5/10
Digital image processing has for some time now been a genuine hallmark of Hisense. In the U7S Pro we didn't notice any serious problems with the so-called colour banding, that is, the posterisation effect. Individual shades transition almost perfectly and smoothly into one another, without the irritating effect of jagged edges or visible 'steps' in gradients.
7.8/10
Smooth transition function
Image without overscan on the SD signal
The digital processing of lower-quality signals is at a very high level here, and that's all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling itself also performs well, meaning the TV's ability to upscale lower-resolution signals to 4K is impressive. We didn't notice any unnatural, overly sharp contours on the screen, and our test image of the model simply looked attractive.
7.4/10
Maximum refresh rate of the panel: 165Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 60%
The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in gaming mode it can even hit 330 Hz at Full HD. However, it's worth remembering that these top figures don't mean much in everyday use, because most content still runs at a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs respectably for an LCD design.
There isn't much to fault when it comes to smoothness. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. They let you manually tune the smoothing, which works well for both films and sport, effectively improving the raw TV signal.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Blur (1080P@330Hz):
This year’s panel smears slightly less than last year’s, which is a definite plus. Still, you can see slight blur trails following objects, especially on darker backgrounds. Motion clarity can be further increased by enabling the BFI feature called "Clear Motion". It does, however, produce a double-image effect along edges, which can be annoying with slow-paced film content, but some users may appreciate its usefulness for sport.
8.5/10
If you're planning to connect a console or PC to the U7S Pro, you'll be more than pleased – this TV is great gear for gamers. Hisense hasn't held back, featuring 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. So you don't have to juggle cables, as each port will handle the full suite of features. We have an automatic game mode (ALLM) and VRR, which operates over a wide range from 48 Hz to a whopping 330 Hz. Of course, that 330 Hz is currently just a gimmick for owners of powerful PCs, as consoles will cap at 120 Hz, but it's good to have that headroom for the future. The Game Bar also works really well when gaming. It's a handy menu bar for gamers, where you can quickly change the picture mode, turn on a crosshair in the middle of the screen, and even switch the display aspect ratio to ultra-wide, which PC simulation fans will appreciate. The only downside worth noting is the incorrect implementation of the HGiG format in games. The issue is that the TV ignores instructions from the console regarding the image generated in HDR10 and constantly butts in, trying to "enhance" the image in its own way. This makes proper HDR configuration in the console menu (where brightness is set on the logo/checkerboard) a bit more challenging.
9.7/10
If we talk about latency, it's really good. Results below 10 ms for content at 120 Hz are great news, because the response to movement of the analogue stick or pressing a button on the controller is instantaneous. At the standard 60 Hz the lag rises to about 18 ms, which is still low enough that even a keen gamer won't be able to notice it. The only thing you could pick at is playing with Dolby Vision enabled — then input lag can jump to around 30 ms. To be fair, that's still not something we'd call bad or that would prevent comfortable gaming.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 27 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 18 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (max. resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Average
Input lag in PC mode (4K, max. refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 165Hz
G-Sync: Yes
As we already mentioned, the U7S Pro is a great bit of kit for gamers, including PC players. The TV can reach a very high refresh rate — up to 165 Hz at 4K, and when you drop to Full HD it can hit as much as 330 Hz. Those are figures you typically see in monitors, not TVs. On top of that, the TV works well with NVIDIA and AMD graphics cards thanks to G-Sync and FreeSync.
When it comes to desktop text readability, it’s pretty good — the TV supports full colour sampling (Chroma 4:4:4), so fonts should be sharp and clear. There’s a small catch: text readability significantly worsens when the TV is running at 165 Hz or 144 Hz. To fix that and get much sharper fonts, it’s best to simply change the refresh rate in Windows settings to 120 Hz.
3.2/10
Brightness drop at an angle of 45 degrees: 72%
Unfortunately, the U7S Pro doesn't offer the best viewing angles on the market. That's due to the VA panel used here, which, unlike IPS or ADS panels, shows much greater picture degradation when viewed from the side. Colours lose their saturation and contrast falls off noticeably. Interestingly, this applies not only to the panel itself but also to the screen's outer layer. The matte coating used here loses its matte qualities at steep angles and starts to behave more like a glossy screen. Instead of diffusing light, it begins to reflect it more strongly, which can increase discomfort when using the TV in a sunlit room. Therefore, to enjoy the best image quality and minimise reflections, it's best to sit directly in front of the U7S Pro wherever possible.
8.1/10
Panel finish: Matte
Reflection suppression: Good
Black levels during daytime: Good
The U7S Pro works very well in brightly sunlit living rooms, thanks to its new matte screen coating. On this year’s model it does a good job of suppressing reflections from light hitting the screen head-on. It’s not the deepest matte you can find on the market, but in most scenarios it holds up. It’s worth remembering the mentioned quirk: when you sit at an angle the coating drastically loses its effectiveness and the screen starts to look satin-glossy. So if you have windows at an unlucky angle, people sitting at the side of the sofa may have to contend with noticeable reflections. Despite this minor drawback, the U7S Pro is still an excellent choice for a bright living room. Beyond the coating, its main weapon is extreme brightness. In typical TV content (SDR) the screen can reach around 900 nits on average. That’s an outstanding result that places this model among the market leaders.
Panel brightness
Hisense U7S Pro: 903 cd/m2
9.4/10
System: VIDAA
System performance: Good
Hisense U7S Pro on our European market traditionally relies on its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS". When it comes to the appearance of the system itself, there are no major revolutions – instead of purple accents, we simply have yellow. The system operates really smoothly and responsively. The television supports all typical Smart TV functions, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are primarily driven by AI. The only criticism that can be levelled at the Vidaa system is that it does not offer the broadest library of applications. At least, this is the case at the time of writing this review, which is in May 2026. (Application list at the bottom).
The U7S Pro also performs well as a traditional television for watching regular broadcasts, mainly thanks to the remote control with a physical numeric keypad that comes in the box. With this, you can easily and quickly enter the number of the station you’re interested in. In the evenings, there's no need to click blindly, as the operational part of the remote is backlit. Additionally, you don’t have to worry about batteries – the remote is equipped with a solar panel, and if necessary, it can simply be recharged using a USB-C port. It’s also worth mentioning that the HomeOS system (i.e. Vidaa) offers a program recording function from the built-in tuner directly onto a USB stick or drive, as well as the option to schedule recordings. This is a big plus, as such functionality is quite rare these days, and it will certainly please those who use antenna television.
7.7/10
8.3/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
Playing files from a USB stick on the U7S Pro isn't a problem. The TV handles the vast majority of photo, audio and video file formats without complaint. However, we have reservations about the resolutions of supported photos, which are fairly limited. It's worth bearing in mind that during testing photos with resolutions such as 12, 20 or 24 MP simply wouldn't play from the built-in player.
7.8/10
85dB
Maximum volume
Supported codecs (TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the U7S Pro is really good, certainly above average. Hisense has changed the cabinet design compared with the U7Q Pro and now there’s a built-in subwoofer, a low-frequency speaker. That makes the bass clearly audible. This year the Chinese manufacturer is heavily promoting its collaboration with engineers from Devialet, who handled the audio tuning on this model. The logo on the cabinet mentioned earlier is proof of that. The only thing to criticise is the TV’s behaviour at full volume. At maximum volume (set to 100%) the cabinet vibrates unpleasantly and you can clearly hear irritating creaks in the plastic. Fortunately, reducing the volume to around 80% completely eliminates the problem.
Sound Quality Test:
85dBC (Max)
75dBC
Software version during testing: V01.09.50D.Q0115
Subpixel Structure:
Panel uniformity and thermal imaging:
Backlight Type: Mini-LED QLED
Founder and originator of the "ChooseTV" portal
Journalist, reviewer, and columnist for the "ChooseTV" portal
michal-woloszyn-title
12/29/2025
10/31/2025
10/28/2025
9/25/2025
12/15/2025