- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- Daytime performance
- TV features
- Apps
- Playing files from USB
- Sound
- Panel details
PHILIPS PUS9010 (IPS) Review
The One 2025 / PUS9060 / PUS9010 / PUS9000
Available screen sizes:
Diagonal with a different matrix: , , , ,
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Panel type: LCD IPS Refresh rate: 144Hz Brand: PHILIPS Resolution: 3840x2160 System: Titan OS Model year: 2025
The Philips PUS9010, also known as The One 2025, is the direct successor to the PUS8909 model we tested in 2024. The predecessor debuted with the new Titan OS system, which initially struggled with issues — from average responsiveness, to a not very intuitive menu, to a rather limited application library. In the 2025 model, Philips opted for a very similar specification, consistently relying on one of its hallmarks, the Ambilight TV system, which for many users is an inseparable part of the evening screening. However, this time we’re examining the 75-inch version equipped with an IPS panel, which can significantly change the character of the image compared to the variants with a VA panel. Does the PUS9010 in this configuration actually offer anything more than its predecessor? How does Titan OS fare after a year on the market, and are the changes noticeable in everyday use? We check this in our full review.
PHILIPS PUS9010 (IPS) - Our verdict
6.5
Overall rating
Philips PUS9010 (The One 2025) in the 75-inch version with an IPS panel is a TV that clearly shows the differences arising from the panel used. Compared to the VA panel variant, it offers significantly better viewing angles, very good compatibility with consoles, and excellent text readability, but at the same time, it loses out on black levels and maximum brightness. This model is best suited for everyday use, gaming, and in larger living rooms where not everyone is sitting perfectly in front of the screen. The TV performs very well in terms of responsiveness and features for gamers, offering 144 Hz, low input lag, and full support for variable refresh rates. An additional advantage remains Ambilight, which, especially in the evening, can enhance the viewing experience and partly mask the weaker black levels of the IPS panel. After calibration, the picture appears consistent and natural, and the differences compared to the VA version in color reproduction become hard to detect. On the other hand, it must be stated clearly that those focused on cinematic sessions in complete darkness may be disappointed. The poor black levels and boosted brightness due to the quality of our unit means that this variant of the PUS9060 performs worse than the same model with a VA panel. Philips PUS9010 IPS is generally a sensible choice for users looking for a large, modern TV for gaming, PC, and everyday watching with very good viewing angles. However, if deep blacks and better picture quality are a priority, it’s worth considering other variants or a higher class of equipment, as often for a small extra charge, you can get a TV equipped with mini-LED technology.
Advantages
Very good viewing angles thanks to the IPS panel
Great PC compatibility, 144 Hz mode, proper support for G-Sync and FreeSync
Wide range of features for gamers, variable refresh rate, automatic gaming mode, HGiG
Support for multiple HDR formats including HDR10+ and Dolby Vision
Support for Dolby Atmos
Low input lag
Effective P5 image processor for lower quality content
Ambilight system
Backlit remote
Disadvantages
Poor blacks and contrast (typical for IPS panels)
Clearly lower brightness than in the VA panel variant
Visible backlight bleed at the edges of the screen in the tested unit
Limited number of applications in the Titan OS system
The remote is still infrared, requiring aiming at the screen
Movies and series in UHD quality5.9
Classic TV, YouTube5.6
Sports broadcasts (TV and apps)6.7
Gaming on console8.1
TV as a computer monitor8.9
Watching in bright light5.4
Utility functions6.1
Apps6.2
Sound quality6.6
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PHILIPS PUS9010 (IPS) - Competing TVs in this price range
PHILIPS PUS9010 (IPS) - TV appearance
HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: Toslink (Optical audio) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 1Gbit
Build quality: Good
Stand type: Legs
Bezel color: Graphite
Stand: Fixed
Flat design: No
Accessories: Stand
Philips PUS9010 in larger sizes differs in design from the smaller variants. The 75-inch and 85-inch versions are equipped with two outer legs instead of a central stand known from the smaller diagonals. This means that a wider TV cabinet is required, but in return, the television stands stable and secure. The overall appearance remains quite classic. The TV is not exceptionally slim, but it can easily be mounted close to the wall. The whole construction is solidly made, and the thin metal frame looks neat and doesn't stand out too much. The most characteristic element of this model remains Ambilight. The rear LED backlighting enhances viewing comfort in the dark and has a real impact on the reception of screenings. When the lights are off, it creates a pleasant glow on the wall, which can add atmosphere to the entire room, even when the TV is more in the background than in the foreground.
*We apologise for the lack of photos of this particular size with this type of stand. This is due to our oversight, and we hope you can forgive us. 😉
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PHILIPS PUS9010 (IPS) - Contrast and black detail
2.9/10
Local dimming function: No
Result
1,300:1
Result
1,400:1
Result
1,450:1
Result
1,500:1
Result
1,350:1
Visibility of details in the lights:
In the 75-inch version of the Philips PUS9010 that we tested, an IPS panel has been used, which is immediately evident in the black levels and contrast category. Compared to the 55-inch variant with a VA panel that we tested earlier, the difference is noticeable right from the first screens. The black is shallower, and in a dark room, the display clearly falls into greys. The TV is not equipped with local dimming, so when the lights are out, dark scenes lose depth. In practice, the picture looks distinctly worse than in the smaller 55-inch variant, especially during movie viewings in the evening. The situation is somewhat salvaged by Ambilight. The rear lighting can subtly "deceive" the eye, enhancing the perceived contrast and making the black appear a bit deeper. It’s a simple trick, but it works. That’s why this model is definitely better watched with Ambilight turned on. It doesn’t have to be a multi-coloured mode tracking the image. Even a solid white backlight can improve the perception of dark scenes.
Halo effect and black detail visibility:
PHILIPS PUS9010 (IPS) - HDR effect quality
5.2/10
Supported formats: HDR10, HDR10+, Dolby Vision, HLG Color gamut coverage: DCI P3: 90.6%, Bt.2020: 66.9%
Luminance measurements in HDR:
Result
374 nit
Result
383 nit
Result
397 nit
Result
391 nit
Result
401 nit
In the Philips PUS9010 version with an IPS panel, the HDR brightness sadly performs worse than in the previously tested 55-inch variant with a VA panel. The difference reaches about 100 nits, which is noticeably significant given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness reaches around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly more subdued. Bright elements don't have the same impact, and scenes requiring high luminance are less impressive. On the plus side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers about 91%, which is roughly 5% more than the variant with a VA panel. This translates into slightly better colour saturation in HDR content, despite the lower brightness. Colours can appear more vivid and cohesive, especially in colourful scenes.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
As always in our tests, we checked not only the raw measurements, but also the behaviour of the TV in more demanding film scenes. Despite the lower maximum brightness, the 75-inch Philips PUS9010 with an IPS panel handles them surprisingly well. The TV tends to slightly brighten the brightest elements, as seen in scenes with the sun from the film The Pianist or during the fireworks in Billy Lynn. At the same time, it quite effectively recovers detail in bright areas of the image, and the tone mapping works correctly for the capabilities of this class of equipment. There is no effect of complete detail "burn-out" here. Of course, compromises remain visible. Colours can appear less saturated, and black can be slightly elevated, especially in a dark room. Despite this, the overall impression of more challenging scenes can be considered correct, and even slightly better than the specification alone would suggest.
HDR luminance chart:
HDR luminance
HDR10 definitely isn't a format where the Philips PUS9010 shows its strengths. With static metadata, the image can look quite flat, which is why formats with dynamic metadata make a much better impression. In practice, the biggest difference is seen in Dolby Vision. The TV can then display more details in bright and semi-bright areas of the image, such as a distant forest or fine elements like grass. The image is more balanced, and the stage contrast is noticeably better than in HDR10. The presence of HDR10+ is also a plus. When we can't find a version with Dolby Vision on the streaming platform, this format works in a very similar way, dynamically adjusting brightness and contrast depending on the scene. In the case of this model, the difference compared to classic HDR10 is clear and genuinely improves the viewing of HDR materials.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
5.9/10
We evaluated colour reproduction, as always, on factory settings, focusing on the movie mode, which in the case of Philips usually offers the best starting point. This is also a good moment to show how much the same model of TV can vary depending on the panel used. Looking at the white balance, the overall tendency remains similar to the version with the VA panel. There is still excessive red in the whites, however, in the tested unit with the IPS panel, there are also losses in the blue channel. As a result, the picture has a slightly different colour character, which is well illustrated in the comparative materials. This is a very good example showing why ready-made settings downloaded from the internet do not always work even within the same model.
However, returning to the assessment itself, this unit performs quite well, especially in SDR content. Colour tests show correct saturation and colour consistency, without glaring errors that could hinder everyday viewing. In HDR materials, it is possible to notice slight losses in reds, but these are not flaws that completely spoil the image perception. The biggest limitations do not stem directly from the colours, but rather from the whites and blacks. The use of an IPS panel and slightly lowered gamma means that the image is slightly boosted in brightness, and weak blacks further affect perceived contrast. This makes everything look brighter, but at the same time, it lacks depth, especially during evening viewing.
Color reproduction after calibration
8/10
After calibration, the picture has been brought to a really reasonable level. The whole thing looks cohesive and natural, and when it comes to colour reproduction, it's hard to definitively say whether we're dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. The larger colour gamut in this variant is a plus, as it can subtly enhance the depiction of colourful scenes, especially in HDR content. However, this advantage is largely offset by the boosted blacks resulting from the use of an IPS panel. The limited depth of black affects perceived contrast, particularly when watching in a dark room. As a result, despite noticeable improvement post-calibration, the final rating remains the same as that of the variant with a VA panel. Better colours are not able to fully compensate for the weaker blacks.
PHILIPS PUS9010 (IPS) - Smoothness of tonal transitions
8.5/10
When it comes to the fluidity of tonal transitions, in the 75-inch version with an IPS panel, we have mixed feelings. Looking solely at the colour gradients, the transitions perform even better than in the variant with a VA panel. Colours blend more smoothly, and typical banding issues are less noticeable. However, the situation changes drastically in dark scenes. The tragic blacks characteristic of IPS severely mar the perception of tonal transitions in low brightness levels. The boosted blacks make it difficult to discern subtle colour shades, and the very unnatural glow from the panel further worsens the situation. In the tested unit, the backlight bleed was particularly noticeable at the edges, where light practically seeped through to the screen. This not only negatively impacts the perception of dark scenes but also significantly hinders a reliable assessment of the gradation itself.
Image scaling and smoothness of tonal transitions
6.7/10
Smooth transition function
Image without overscan on the SD signal
In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, which aims to improve the quality of lower-grade materials. One of the components of this system is a distortion reduction function that smooths tonal transitions. It works effectively and actually reduces visible banding. Unfortunately, it does so quite aggressively. In practice, it can mute details such as material textures or film grain. This is a clear compromise, so we wouldn't particularly recommend it for movie sessions. For more casual content, like YouTube or regular television, it performs much better. The P5 processor also handles lower resolution materials quite well. The image is soft, at times even too soft, but it can easily be corrected using the sharpness slider, adjusting the effect to personal preferences. A positive aspect is also the absence of edge cropping in SD materials, which is still not standard in this class of televisions.
PHILIPS PUS9010 (IPS) - Blur and motion smoothness
7.7/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated mainly by sports fans and gamers. This is especially noticeable in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips offers us a proven set of settings known from its higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the picture to your liking: at low settings, it maintains a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit slightly “theatrical” effect. Meanwhile, “Motion Blur Reduction” is a feature designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.
Blur (native resolution, maximum refresh rate):
Blur (4K@144Hz):
If we're talking about motion blur, the Philips PUS9010 performs quite decently for an LCD TV with an IPS panel. We don't have to deal with noticeable or distracting blur that could interfere with everyday viewing of sports or dynamic scenes. To our surprise, in the tested variant, the blur turned out to be slightly greater than in the VA panel version, which is quite unusual, as VA panels usually perform worse in this regard. However, the differences are subtle and mainly visible in more demanding test sequences on dark backgrounds.
PHILIPS PUS9010 (IPS) - Console compatibility and gaming features
9.8/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
48 - 144Hz
- Dolby Vision Game Mode:
Yes
- Correct implementation of HGIG:
Yes
- 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
Philips PUS9010 is a solid machine for gaming. It has everything that’s important: VRR, automatic game mode (ALLM), and support for HGiG. The latter is fantastic – it allows you to set HDR in games exactly the way the developers envisioned. The TV handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). It doesn’t matter if you connect a PS5, Xbox, or a powerful PC – everything runs smoothly and just as it should. Gamers will also appreciate the Game Bar. It’s a quick, clear menu where you can immediately see if the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is enhanced by Ambilight. Evening sessions with this backlighting create a whole different level of atmosphere; the image seems larger, and dynamic scenes are even more impressive. Even if someone isn’t a fan of such “gimmicks,” it’s hard to deny that it makes an impression.
PHILIPS PUS9010 (IPS) - Input lag
9.5/10
In terms of responsiveness, the Philips PUS9010 performs very well. The input lag is around 9 ms at 120 Hz and 18 ms at 60 Hz, so the response to movement with the controller is quick and predictable. In practice, even dynamic action games or e-sports titles pose no issues. Dolby Vision in games is less impressive. The lag then increases to around 35 ms, which for less demanding players is still acceptable, but more sensitive individuals may feel a slight sluggishness in control. For this reason, HDR10 with HGiG enabled remains the better choice. In this model, it works correctly, providing lower lag and more predictable brightness behaviour, without the issues that can occur with Dolby Vision.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 18 ms | 2160p60 DV: 34 ms |
| 1080p120: 8 ms | 2160p120: 8 ms | |
| 2160p60: 18 ms | ||
| 2160p120: 8 ms |
PHILIPS PUS9010 (IPS) - Compatibility with PC
8.9/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Good
Input lag in PC mode (4K, maximum refresh rate): 9ms
Matrix subpixel arrangement: RGB
Max refresh rate: 144Hz
G-Sync: Yes
Philips PUS9010 (2025) is a very good television for using with a PC. The manufacturer has included a dedicated 144 Hz mode for PC gamers, and the television correctly supports variable refresh rates for both NVIDIA and AMD graphics cards. G-Sync and FreeSync functions work seamlessly, making PC gaming smooth and free from screen tearing. Since we already know that the television is very suitable for gaming, it’s also worth noting the readability of text, especially during daily work with a PC. The use of an IPS panel definitely works in its favour. Chroma has been implemented correctly, so one can speak of almost perfect font reproduction. Text is sharp, clear, and does not cause problems even with prolonged use. However, from our meticulous observations, we must note a minor detail. With very dark text, vertical and horizontal lines can have slightly different brightness levels. This is, however, purely a technical flaw, virtually imperceptible in practice, especially in the case of the 75-inch variant, where the distance from the screen further masks this effect.
PHILIPS PUS9010 (IPS) - Viewing angles
5.8/10
Brightness drop at an angle of 45 degrees: 58%
The viewing angles on the Philips PUS9010 are very good, and this is one of the biggest advantages of the IPS panel. Compared to the variant with a VA panel, the difference is clear. The image maintains significantly better consistency, and the colours remain stable even when viewed from a large angle. Of course, with a change in position, the brightness level does drop slightly; however, the degradation of the image is much less than in the VA version. It isn't at the level known from OLED screens, but among LCD televisions, you can talk about having one of the better viewing angles available on the market.
PHILIPS PUS9010 (IPS) - Daytime performance
5.4/10
Panel finish: Satin
Reflection suppression: Decent
Black levels during daytime: Good
In terms of use in a bright room, the Philips PUS9010 performs reasonably well. The applied satin matrix effectively dampens reflections and does not cause a mirror effect, meaning the screen does not distract as much from light coming in from windows or lamps. Unfortunately, compared to the variant with a VA matrix, the television performs less well. The screen is noticeably darker, which can be felt in a strongly sunlit room. Under normal daytime conditions, this does not present a major problem, but in very bright surroundings, the difference compared to the VA version is noticeable.
Panel brightness
Average luminance SDR
PHILIPS PUS9010 (IPS): 398 cd/m2
PHILIPS PUS9010 (IPS) - TV features
6.1/10
System: Titan OS
System performance: Decent
- HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
- Other inputs: Toslink (Optical audio)
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 1Gbit
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Classic features:
Recording to USB (terrestrial TV): No - Recording programming: No
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): Infrared
- Backlit remote control: Yes
- Teletext: Yes
- Audio only mode: Yes
- Bluetooth headphones support: Yes
- Simultaneous Bluetooth headphones & TV audio: No
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): Yes
- Voice search: Yes
- Voice search in native language: No
- Ability to connect a keyboard and mouse: Yes
Classic TV Features
When it comes to classic features, the Philips PUS9010 is rather average. It includes basics such as EPG, teletext, and the ability to connect headphones via Bluetooth. However, that's basically where the stronger points end. Unfortunately, it lacks USB recording and the PiP mode (picture in picture). These are features that are becoming less common, but they can still be useful in everyday use. On the plus side, the remote control comes with a numeric keypad. It's modern, backlit, and visually makes a very good impression. It's just a pity that it's still an infrared remote, so it requires aiming at the screen. With such a modern look, it really would have been nice to have Bluetooth radio control.
Smart TV
Most Philips TVs from 2025, including the PUS9010, run on the Titan OS system. This is still a relatively young platform and unfortunately, its limitations are still visible. The system itself runs quite smoothly, noticeably better than in the manufacturer's cheaper models, and during testing, it did not encounter problems when using screen mirroring or AirPlay, which is still not a given. However, the biggest drawback remains the limited number of available applications. This can be partially circumvented by connecting a keyboard and mouse to the TV and using the built-in web browser, but this is more of a makeshift solution than a convenient daily option.
Sound connection options
HDMI audio:
Other audio outputs:
- Toslink: Yes
- Stereo (Mini-Jack): Yes
Wireless audio:
- Bluetooth: Yes
Supported audio formats (external HDMI eARC audio):
- Dolby Digital Plus 7.1: Yes
- Dolby True HD 7.1: Yes
- Dolby Atmos in Dolby Digital Plus (JOC): Yes
- Dolby Atmos in Dolby True HD: Yes
- DTS:X in DTS-HD MA: Yes
- DTS-HD Master Audio: Yes
Senior accessibility
- Numeric keyboard on TV: Yes
- Font size adjustment: No
- Audio description: No
PHILIPS PUS9010 (IPS) - Apps
6.2/10
PHILIPS PUS9010 (IPS) - Playing files from USB
7.9/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The media player in the new Philips is a solid standard. It handles most popular video and audio files, operating stably and predictably. Although fans of rarer subtitle formats or specific image resolutions might feel a bit disappointed, for the average user, the built-in software does the job. It’s a convenient solution that means we don’t have to involve external equipment to play materials from an external drive.
PHILIPS PUS9010 (IPS) - Sound
6.6/10
85dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound from the Philips PUS9010 is simply adequate. The tested unit offers a 2.0 setup with a total power of 40 W, which is more than sufficient for everyday watching of TV, movies, or series. The sound is pleasant, but it's hard to describe it as anything above average, especially if you're after strong bass or greater dynamics. On the plus side, it supports a wide range of audio formats. When connecting a soundbar or home theatre system, the TV easily handles Dolby Atmos and DTS, without the need to fiddle with settings or lose sound quality. For those planning external speakers, this is definitely good news.
Sound Quality Test:
Acoustic Measurements
No acoustic data
PHILIPS PUS9010 (IPS) - Panel details
Software version during testing: TPN258E_V058.002.236.151
Backlight Type: PFS LED
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