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Google has raised the price of the Google TV Streamer 4K in the United States. The device, which replaced Chromecast in the company’s lineup, now costs $150 instead of the previous $100. That represents a price increase of as much as 50 per cent, and the change has so far been announced only for the US market. Google says the hike is due to rising component costs. People planning to buy can still find the device at the old price, but that may change quickly.
Google TV Streamer becomes significantly more expensive
Google has announced a price increase for the Google TV Streamer 4K, initially affecting the US market. From 31 August the device’s price rose from $100 to $150. That represents a 50 percent increase over the previous price. The company told 9to5Google the change is due to rising component costs. Google also says it remains committed to providing feature updates for its devices. The Google TV Streamer is a small device that adds the Google TV platform to a screen. It therefore plays a similar role to earlier Chromecast devices, although Google positions it as the successor to that line. The price rise is not isolated in the media player market. Apple TV 4K prices have risen by as much as 67 percent, Roku raised prices by up to 60 percent, and Amazon Fire TV by up to 43 percent. Even larger changes affect Walmart Onn devices, where increases reached as much as 102 percent. According to the source, the common reason for these changes is rising memory chip costs.
In other countries the price may also rise
So far Google has officially announced the increase for the United States, but it’s possible a similar change will appear in other countries. A source predicts Google TV Streamer prices may soon rise outside the US as well. In some markets the device can still be bought at the previous price. In the United States the Google TV Streamer is still available for $100 on Amazon. Outside the US the product can be found at the previous prices from Google and selected retail partners. However, it’s unclear how long retailers will keep the old prices. If the increase is introduced in other markets, current stock may be the last chance to pick up the device cheaper. The Google TV Streamer itself was not previously seen as particularly cheap. In a 2024 review FlatpanelsHD called it a decent streaming player but noted its relatively high price given the hardware. The new price of $150 could therefore further worsen its price-to-performance ratio.
The Google TV Streamer 4K has risen in price in the US from $100 to $150, a 50 per cent increase. Google points to rising component costs as the reason for the hike. In other markets the device may still be available at the old price, but similar changes could also appear outside the US. If Google decides to roll the price hike out to other countries, buying before the change could prove considerably more favourable.
source: flatpanelshd
