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Apple has presented a new Pride 2026 collection, created for Pride Month. This year's edition includes a special band for the Apple Watch, a new watch face, and dynamic wallpapers for the iPhone and iPad. The company emphasises that the collection aims to symbolise diversity, individuality, and support for the LGBTQ+ community, while also continuing to financially support organisations working for this community.
New Pride Edition Band and Colourful Customisation
This year's Pride Edition sports band stands out with a multicoloured weave made from nylon threads in 11 colours. Apple describes the design as vibrant and dynamic, with smooth colour transitions creating a sense of depth. The pattern is meant to reflect the diversity of identities and the LGBT+ community around the world. The set also includes a new "Pride Glow" watch face that dynamically animates colours and offers additional customisation options. Users can choose between a radial or vertical layout, tailoring the look to their own preferences. A similar theme has also made its way to iPhones and iPads in the form of special wallpapers that stylistically complement the band and watch face.
Price and availability of the new Apple collection
The new Pride Edition band is now available for purchase at a price of $199 AUD through the Apple website and the Apple Store app. In the coming days, it will also be available in Apple Store locations and authorised resellers. The product is available in versions compatible with 40 mm, 42 mm, and 46 mm cases. To use the new watch faces and wallpapers, users will need to install the latest versions of watchOS 26.5, iOS 26.5, and iPadOS 26.5. Apple continues the tradition of annual Pride collections, which have been a part of the company's ecosystem for years and are also a key element of its branding and social initiatives.
Apple is once again combining the personalisation of its devices with support for the LGBTQ+ community. The new Pride 2026 collection features a colourful design, dynamic animations, and even greater personalisation options for the Apple Watch and iPhone.
source: Apple
