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Sony has launched a new campaign promoting the PlayStation 5 console and its key games. The "It Happens on PS5" ad is meant to showcase the range of emotions and the spectacular moments awaiting players. The spot includes both current titles and the most eagerly anticipated upcoming releases. The campaign won't be limited to the internet, as Sony has also prepared special attractions in several countries.
Sony shows what you can experience on PlayStation 5
The new "It Happens on PS5" campaign is meant to remind players that PlayStation 5 offers a wide selection of major and varied titles. Sony emphasizes that now is a good time to use the console because of the many games already available and the upcoming releases planned for the next few months. At the center of the campaign are primarily big, spectacular gameplay moments intended to showcase the platform's capabilities. The new ad takes viewers on a dynamic journey full of unusual and eye-catching scenes. The piece features, among other things, the athletic skills of Giannis Antetokounmpo, meant to evoke the impression of city streets in motion. There's also a high-speed jet-ski chase, underscoring the campaign's focus on action and excitement. Sony leverages both popular franchises and upcoming releases to capture the attention of PS5 owners. Among the games mentioned is Marvel’s Wolverine, which is scheduled to launch on September 15. Another major title is 007 First Light, a new game using the James Bond brand. The company also highlights God of War: Laufey, as well as the highly anticipated Grand Theft Auto VI. All of these titles are meant to show that many big releases still lie ahead for PS5 users. The campaign is therefore not only an ad for the console itself but also a presentation of what players can discover now and what to expect in the future.
The campaign steps off the screen and appears on the streets
Sony has also prepared special promotional activities designed to take the "It Happens on PS5" campaign beyond traditional ads. In various parts of the world there will be special installations and local activations inspired by games available on PlayStation 5. Particular attention goes to attractions tied to the upcoming Marvel’s Wolverine. In France, players may come across special challenge capsules inspired by the game that let fans get a closer feel for its atmosphere. In Australia, an activation using Berserker Mode has been created, one of the features associated with Wolverine's new adventure. Sony is also planning striking installations featuring Sentinels. Large structures depicting Sentinel heads will be on display for residents of the UK, Canada and Spain. But that's not all, as other locations will also receive installations referencing popular PS5 games. The company wants to bring the world of PlayStation into the real world, not just onto TV screens. The campaign is meant to engage players both while watching promotional material and while simply moving around the city. Sony also hopes the unusual installations will be photographed and shared online by fans. All of this is intended to boost interest in the key PS5 releases. The launch of Marvel’s Wolverine will be particularly significant, since some of the campaign's most distinctive activations were built around that game.
Sony has launched a new campaign "It Happens on PS5" to promote the most important games and experiences available on PlayStation 5. The ad features dynamic, spectacular moments while also reminding viewers about upcoming major releases. These include Marvel's Wolverine, 007 First Light, God of War: Laufey, and Grand Theft Auto VI. The campaign will also appear in public spaces through special installations and activations set up in various countries.
Source: PlayStation
