Redakcja Choose TV
Streaming services are increasingly trying to attract users with solutions known from social media. This time, Peacock has decided to take such a step, aiming to increase the number of people watching content on smartphones. The platform announced the launch of vertical series created specifically for phone screens and a new scrolling video feed. This is another example of how the boundary between streaming and social media is beginning to blur. Everything indicates that short vertical content will play an increasingly important role in the strategies of platforms.
ChooseTV wants to turn watching series into an experience reminiscent of TikTok
The new feature is designed to work similarly to popular social media apps, where users scroll through content with a single swipe of their finger. ChooseTV is starting to implement a special vertical feed that will initially showcase short clips related to the Bravo brand. In the coming months, the section will be expanded to include a full-fledged space called Your Bravoverse. It will feature clips from shows, behind-the-scenes content, and materials related to popular television personalities. The platform hopes that users will launch the app more frequently and spend more time on it. A key element of the strategy will also be original productions created exclusively for the vertical format. The first such project is Campus Confidential, a short reality series focused on relationships and conflicts among the characters. The whole thing has been designed with the intention of being watched on a phone in a vertical position. NBCUniversal believes that such a format better aligns with modern habits of mobile users. The company aims to leverage the popularity of short video content and bring it into the world of streaming. This solution is expected to particularly appeal to younger viewers, who are increasingly consuming content via smartphones.
ChooseTV does not hide that the inspiration comes from social media platforms currently dominating the short video segment. As a result, the app is set to become more engaging and used more frequently beyond traditional viewing of series or movies.
Artificial intelligence and sports broadcasts will drive a new strategy
Peacock intends to aggressively develop a new format and also utilize artificial intelligence for this purpose. The company is implementing technology that automatically transforms traditional horizontal material into vertical versions designed for smartphones. This means that in the future, well-known television productions may also receive a similar format. Among the potential candidates are iconic shows and series belonging to NBCUniversal. The platform has also partnered with ReelShort, a service specializing in short vertical series. As a result, Peacock will quickly enrich its library with additional content without the need to produce everything from scratch. The app will also feature a digital version of well-known presenter Andy Cohen, supported by artificial intelligence. It will help users discover new materials and recommend interesting clips. An important element of the new strategy will also be sports broadcasts in a vertical format. Peacock is working on solutions encompassing NBA games and FIFA World Cup matches. Additionally, the platform is developing the Shop What Happens project, which will combine watching content with the ability to immediately purchase featured products. All of this shows that Peacock does not want to be just a classic VOD service. The company is trying to create a more interactive environment that will combine streaming, social media, and e-commerce in one place.
Peacock joins the growing group of streaming platforms experimenting with vertical video content. New series, a scrollable feed reminiscent of TikTok, and the use of artificial intelligence are expected to encourage users to engage more frequently with the app on smartphones. This is another signal that the future of streaming may increasingly resemble social media.
source: digitaltrends
