Not just televisions. TCL wants to conquer the electric car market.

Calendar 6/13/2026

TCL is primarily associated with televisions, monitors, and electronic equipment, but the Chinese giant has much bigger ambitions. The company has just launched a new manufacturing plant focused on solutions for the automotive industry. The goal is to leverage its many years of experience in display technology to produce smart cockpits for modern electric cars.

TCL wants to leverage the experience gained from displays

A new factory has been established in Shenyang, China, as a result of cooperation between TCL Industries and automotive manufacturer Brilliance China. The project started at the end of 2024, and by mid-2026, the plant reached full production readiness. The facility covers an area of over 25,000 square meters and is equipped with dozens of assembly lines designed for the production of automotive displays and complete intelligent cockpit systems. TCL hopes that the experience gained from televisions, monitors, and other electronic devices will allow it to effectively compete in the rapidly growing electric vehicle market. According to the company, the level of production automation exceeds 85 percent, significantly reducing human involvement in the manufacturing process of individual components.

Smart cockpits are set to change car interiors

The plant will produce a wide range of solutions designed for modern vehicles. Among them will be digital instrument clusters, central screens for multimedia systems, displays for passengers, entertainment systems for the rear cabin, and complete smart cockpit platforms. One of the most interesting projects is the development of a detachable screen for passengers. Such a solution would allow for independent control of air conditioning, multimedia, or selected vehicle functions without the need to use the main control panel. This trend aligns with the direction of development of modern cars, which increasingly resemble mobile multimedia centers. Car manufacturers are focusing on advanced screen systems and personalizing passenger experiences, and TCL wants to be one of the suppliers of these technologies.

Carnewschina

TCL's entry into the automotive industry shows how quickly the line between the world of consumer electronics and the automotive sector is blurring. With the new factory, the company aims to provide advanced display systems and smart cockpit solutions for the vehicles of the future. The growing popularity of electric cars makes this one of the most important development directions for TCL in the coming years.

source: voi

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